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Smart Card Marketing Systems Inc. (PINKSHEETS: SMKG) Announced Today SmartHealth Card Update

Posted on: Tuesday, 24 October 2006, 12:01 CDT

Smart Card Marketing Systems Inc. (PINKSHEETS: SMKG) (FRANKFURT: QYH), leading provider of prepaid cards, value smart storage cards and Optical management services, is pleased to announce today the deployment of the Smart Healthcard.

Smart Card Marketing Systems Inc. (PINKSHEETS: SMKG) announced the roll out of its Smart Healthcard program to employers across Canada. In addition to a comprehensive safety eyewear program the plan offers a purchase benefit to all employees and their families of companies who buy the program. The company has signed agreements with several unions, Aboriginals and employers to offer the Smart Healthcard to their members and employees.

Bruce Baillio, President of SMKG, estimates that an initial 30,000 to 50,000 people, counting family members, are covered by the agreements. He said, "This program represents a crucial step in Smartcard's plan to become a significant part of the eye care delivery system in Canada." The program allows employers to give a health benefit while still keeping costs low. "It helps employers and employees deal with the rising costs of healthcare," Mr. Baillio said.

The Smart Healthcard program uses the company's proprietary, web-based loyalty platform to communicate benefits to cardholders and providers, to capture transactions and administer the program. Revenues are made on all loyalty transactions administered by the company's system.

Massimo Barone, CEO, explained, "The company's plan involves getting implicated in the whole optical supply chain. We want to offer a complete package to our eye care providers; optical lab services, group buying power and a source of new patients. Recent and pending acquisitions, once completed, will give Smartcard the leverage we seek."

Furthermore, we invite Optical Vendors and other industry groups to join our offering and participate in the SmartHealthCard. Any groups interested please contact Mr. Bruce Baillio via email. bbaillio@satx.rr.com or by phone 1 866 774 2555

Forward-Looking Statements. This news release contains "forward-looking statements," as that term is defined in Section 27A of the United States Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Statements about the expected future prospects of our business and all other statements in this release other than historical facts, constitute forward-looking statements. You can identify forward-looking statements because they contain words such as "believes,""expects,""may,""will,""would,""should,""seeks,""approximately,""intends,""plans,""estimates," or "anticipates" or similar expressions which concern our strategy, plans or intentions. All statements we make relating to estimated and projected earnings, margins, costs, expenditures, cash flows, growth rates and financial results are forward-looking statements. In addition, we, through our senior management, from time to time make forward-looking public statements concerning our expected future operations and performance and other developments. All of these forward-looking statements are subject to risks and uncertainties that may change at any time, and, therefore, our actual results may differ materially from those we expected. We derive most of our forward-looking statements from our operating budgets and forecasts, which are based upon many detailed assumptions. While we believe that our assumptions are reasonable, we caution that it is very difficult to predict the impact of known factors, and, of course, it is impossible for us to anticipate all factors that could affect our actual results. Some of the factors that we believe could affect our results include: general economic and market conditions, including the lingering effects of the economic slowdown and services revenue; the overall condition of the bank card industry, including the effect of any further consolidation among financial services firms; the regulatory, credit and market risks associated with our operations; the integration of acquired businesses, the performance of our businesses; the effect of war, terrorism or catastrophic events; the timing and magnitude of sales; the timing and scope of technological advances; the ability to retain and attract customers and key personnel; and the ability to obtain patent protection and avoid patent-related liabilities in the context of a rapidly developing legal framework for software and business-method patents. The factors described in this paragraph and other factors that may affect our business or future financial results and when applicable, will be discussed in our filings with the Securities and Exchange Commission. We assume no obligation to update any written or oral forward-looking statement made by us or on our behalf as a result of new information, future events or other factors.

 Smart Card Marketing Systems Inc. Max Barone 1 866 774 2555 maxbarone@gosmartcard.com

SOURCE: Smart Card Marketing Systems Inc.

Source: MARKET WIRE

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