Surgeon General's Award Goes to Vida Health Communications at the International Health and Medical Media Awards Ceremony in New York
Posted on: Friday, 10 November 2006, 09:00 CST
CAMBRIDGE, Mass., Nov. 10 /PRNewswire/ -- When they arrived at the International Health and Medical Media Awards annual ceremony held at Cipriani 42nd Street in New York last Friday evening, the team from Cambridge's Vida Health Communications already knew it would receive the "Freddie" in the "Patient Care" category. The surprise came when "Focus on the Brain," Vida's new DVD documentary about developmentally supportive care for preterm infants, took one of the competition's four top honors, the Surgeon General's "Founders" Award.
Vida produced "Focus on the Brain" as part of a project funded by the National Institute of Child Health and Human Development. The DVD's content is based on the research of Dr. Heidelise Als of Children's Hospital, Boston which has proven that preterm infants fare better over the long term when neonatal intensive care units (NICUs) employ developmentally sensitive care practices. Filmed on location in four Massachusetts NICUs, "Focus on the Brain" features parents and infants coping with prematurity and commentary from some of the world's leading experts in neonatal care. Hospitals participating in Vida's research were: Brigham and Women's Hospital, Boston; Caritas St. Elizabeth's Medical Center, Boston; UMass Memorial Medical Center, Worcester; and Baystate Medical Center, Springfield.
"Compared to full-term infants, children born prematurely suffer a higher incidence of cognitive and behavioral problems throughout their lives," said Vida's Executive Producer and the project's Principal Investigator, Lisa McElaney. "By sharing what we now know about the infant brain and the benefits of care practices that support development, we believe it is possible to improve the short- and long-term outcomes for early-born children and their families."
The International Health and Medical Media Competition "encourages and celebrates excellence and every year it attracts documentaries, series, shorts, videos, Web sites and CD ROMs from around the world." For more information about the competition, visit http://www.thefreddies.com/index.aspx.
Vida Health Communications works to improve the well-being of women, children and families by producing evidence-based, educational media for caregivers and patients. Our award-winning documentary programs integrate the latest scientific knowledge and advances in healthcare with consistently innovative approaches to visual and interactive media. Please visit http://www.vidahealth.com/ to learn more about our work.
Photos of the awards ceremony and review copies of "Focus on the Brain" are available to members of the press upon request.
Contact: Elizabeth Hamlin 617-864-4334 x 16 Elizabeth.Hamlin@vida-health.com
This release was issued through eReleases(TM). For more information, visit http://www.ereleases.com/.
Vida Health Communications, Inc.
CONTACT: Elizabeth Hamlin of Vida Health Communications, Inc.,+1-617-864-4334 x 16 or Elizabeth.Hamlin@vida-health.com
Web site: http://www.vidahealth.com/
Source: PRNewswire
Related Articles
- Major Health Care Challenges Persist For D.C. Children
- Pelosi: With Today's Vote, and the Signature of the New President, We Will Provide Health Care to 11 Million Children in America
- Pelosi: SCHIP Vote Brings Us One Step Closer to Providing Health Care for 11 Million Children
- Health Care For 11 Million Children
- Aetna Names Eileen Auen Head of Health Care Delivery, Medical Management and Geographic Development
- 3M Health Care Launches Medical Diagnostics Business
- Nemours Provides Fully Paid Health Care Benefit Program for Children of Employees Nationwide
- Zix Corporation to Speak at The World Health Care Innovation and Technology Congress; Seminars Will Focus on Patient Safety, Medical Error Reporting and Healthcare Information Technology
- CHI Praises Florida, HHS & Medicaid Officials for Innovative Health Care Program for Sick Children and Their Families
- American Public Health Association Supports KidsFirst Act of 2005 to Ensure Health Care Coverage for Uninsured Children
 |
 |
User Comments (0)
RSS Feeds