National Association of Cancer Center Development Officers Selects Grizzard As Agency of Record
The Grizzard Communications Group today announced it has been selected to serve as agency of record for the National Association of Cancer Center Development Officers (NACCDO) Direct Mail Cooperative. The award extends the direct marketing agency’s relationship with the NACCDO Cooperative for 3 additional years beginning July 1, 2007. Grizzard has served as agency of record since NACCDO Cooperative’s inception in 2000.
NACCDO Cooperative members include 28 cancer centers across the U.S., most of which hold special designation by the National Cancer Institute (NCI). Through the Cooperative, Grizzard offers participating cancer centers a full-range of integrated direct marketing solutions to address their diverse fundraising needs. Services include comprehensive acquisition and donor renewal direct mail programs, and integrated marketing strategies utilizing multiple online and offline channels.
“Grizzard designed the program for NACCDO Cooperative to be as flexible as possible to meet the unique needs and challenges of each cancer center while maintaining the integrity of the original intent of the program as an economical collaborative effort,” said Terry Barber, vice president of Healthcare and University Relations for Grizzard.
“In the upcoming campaign year, we will expand our targeted markets to include Hispanic and youth (or Generation Y) donor segments,” Barber added.
The NACCDO Cooperative is serviced by Grizzard’s healthcare team, which is dedicated to the program from concept to delivery and supported by in-house creative, strategy and media teams. Leveraging the best practices of 28 cancer centers, the Grizzard Healthcare Team provides all NACCDO Cooperative participants with strategy, design and copy development, market analysis, national benchmarking, and client-focused account services.
The National Association of Cancer Center Development Officers is a cooperative venture of comprehensive, clinical, basic and consortium cancer centers working together on national collaborative fundraising efforts to support cancer research. Current member participants include: Arizona Cancer Center, Arkansas Research Center, Arthur G. James Cancer Hospital & Richard J. Solove Research Institute, Barbara Ann Karmanos Cancer Institute, Cancer Research Center of Hawaii, Comprehensive Cancer Center at Wake Forest University, Duke Comprehensive Cancer Center, Fox Chase Cancer Center, Fred Hutchinson Cancer Research Center, H. Lee Moffitt Cancer Center & Research Institute, Holden Comprehensive Cancer Center at the University of Iowa, Huntsman Cancer Institute, Indiana University Cancer Center, James P. Wilmot Cancer Center at the University of Rochester, Jonsson Comprehensive Cancer Center, Lombardi Comprehensive Cancer Center at Georgetown University, Markey Cancer Center at the University of Kentucky, Penn State Cancer Institute, Purdue Cancer Center, Roswell Park Cancer Institute, Sidney Kimmel Comprehensive Cancer Center at Johns Hopkins, UNC Lineberger Comprehensive Cancer Center, University of Miami Sylvester Comprehensive Cancer Center, University of Minnesota Comprehensive Cancer Center, University of New Mexico Cancer Center Research and Treatment Center, Vanderbilt-Ingram Cancer Center, Vermont Cancer Center, and Winship Cancer Institute.
The 87-year-old Grizzard Communications Group is one of the top 10 direct response firms in the U.S.
Through offices in Atlanta, Los Angeles and several other major U.S. cities, the Grizzard Communications Group serves nonprofits across America. Clients include: The Salvation Army, American Red Cross, Rescue Missions, Food Banks, Sidney Kimmel Comprehensive Cancer Center at Johns Hopkins, state Sheriffs’ Associations, Habitat for Humanity affiliates, Lutheran Hour Ministries, Prostate Cancer Foundation, National Urban League, and various Animal Welfare and Humane Societies. More information can be found at www.grizzard.com.
The Grizzard Communications Group is part of Omnicom Group, Inc. (NYSE: OMC) (www.omnicomgroup.com). Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.