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Discovery Health Partners With Kenneth Cole and amfAR to Raise Awareness About HIV and AIDS on World AIDS Day

Posted on: Wednesday, 29 November 2006, 18:01 CST

SILVER SPRING, Md., Nov. 29 /PRNewswire/ -- Discovery Health has partnered with fashion icon Kenneth Cole and amfAR, The Foundation for AIDS Research, to bring the message of unity in the worldwide fight against HIV and AIDS to audiences across multiple platforms. As an extension of Kenneth Cole's ongoing "We All Have AIDS" campaign, Discovery Health has created an original public service announcement with Cole, the chairman of amfAR's board, to air on the network throughout World AIDS Day on Friday, December 1, 2006. Viewers can also visit http://www.discoveryhealth.com/ and http://www.amfar.org/ starting December 1 to see an exclusive, intimate video interview with Cole where he shares his experiences in the worldwide fight against the devastating disease and the importance of HIV and AIDS awareness. An in-depth audio interview will also be available for download via Discovery Health podcasts on iTunes.

"Kenneth Cole and amfAR are pioneers in the effort to educate the global community about HIV and AIDS," said Eileen O'Neill, executive vice president and general manager, Discovery Health Media. "Discovery Health shares this commitment to empowering people with the knowledge and resources they need to live healthy and productive lives."

"The biggest statistic of all remains 0," said Cole. "That is, the number of people to date that have been cured. Complacency continues to be a big issue and I am glad to have Discovery Health as a partner to raise awareness about HIV and AIDS."

Discovery Health Media Enterprises

Discovery Health Media Enterprises includes the Discovery Health and FitTV television networks and online assets including http://www.discoveryhealth.com/, as well as its Continuing Medical Education (CME) business and Discovery's first stand-alone VOD service, Discovery Health On-Call. Discovery Health Media Enterprises is the only fully integrated multi-platform health care media entity that provides access to a centralized online, television and mobile community for research tools, expert advice and customized products and services.

amfAR

amfAR is one of the world's leading nonprofit organizations dedicated to the support of HIV/AIDS research, HIV prevention, treatment education, and the advocacy of sound AIDS-related public policy. With its freedom and flexibility to respond quickly to emerging opportunities and its determination to invest in cutting-edge science, amfAR plays a unique, catalytic role in accelerating the pace of HIV/AIDS research and achieving real breakthroughs. Funded by voluntary contributions from individuals, foundations, and corporations, amfAR has invested nearly $250 million in support of its mission since 1985 and funded grants to more than 2,000 research teams worldwide.

Discovery Health

CONTACT: Reenie Kuhlman, +1-412-478-7947, reeniekuhlman@yahoo.com, orBryan Hughes, +1-240-662-6509, Bryan_Hughes@discovery.com, both of DiscoveryHealth

Web site: http://www.discoveryhealth.com/http://www.discovery.com/http://www.amfar.org/

Source: PRNewswire

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