November 30, 2006

Award-Winning SilverSneakers(R) Fitness Program Keeps New Jersey Older Adults Active and Healthy

The SilverSneakers Fitness Program offers an innovative blend of physical activity, healthy lifestyle and socially oriented programming to allow older adults to take greater control of their health. SilverSneakers, the nation's leading exercise program designed exclusively for older adults, is available at no additional cost beyond the monthly premium to Medicare-eligible members of Horizon Blue Cross and Blue Shield, and Oxford Health Plans. To date, SilverSneakers is offered in New Jersey at more than 50 fitness centers and is the perfect complement to the recent "Get Moving, Get Healthy New Jersey" campaign that launched statewide on November 14th.

"The long-term benefits of regular exercise for older adults are compelling. In addition to helping older adults in New Jersey stay physically healthy, SilverSneakers also offers a great way for them to socialize, meet new friends and have fun," stated Mary Swanson, who founded the popular group exercise program nearly 15 years ago. "The state of New Jersey is very lucky to have two health plans, Horizon Blue Cross and Blue Shield, and Oxford Health Plans, that recognize the value of keeping their older adult members active and healthy."

SilverSneakers is a unique fitness program specifically designed for Medicare beneficiaries' unique health and physical needs. Eligible members receive a basic membership at any of the participating fitness centers. (For more information on the participating sites in New Jersey, please visit At these fitness centers, members can enjoy specialized non-impact SilverSneakers classes focusing on improving strength, flexibility, balance and coordination. Certified SilverSneakers fitness instructors teach the classes, and in addition to the classes, SilverSneakers participants can also enjoy other fitness center membership amenities, including use of exercise equipment, weight training, circuit training and other fitness offerings.

In addition, thanks to a unique reciprocity agreement, SilverSneakers members can visit any one of the more than 2,400 participating fitness centers and class sites nationwide when they are traveling.

For more information regarding the SilverSneakers Fitness Program, visit or call 1-800-295-4993.

About Axia Health Management

With an integrated suite of prevention programs, Axia Health Management is an industry leader in preventive health care by incorporating personalized solutions that help healthy individuals stay healthy and improve the health of those who are already affected by disease or disability. This is accomplished through a high-touch delivery system of nearly 10,000 fitness center locations, 3,000 Axia-certified health improvement instructors and over 30,000 health and complementary and alternative medicine providers, including personal trainers, massage therapists, nutritionists, acupuncturists and chiropractors. The cornerstone of Axia's suite of products is the SilverSneakers Fitness Program, a unique physical activity program offered to nearly three million Medicare-eligible members in 42 states at more than 2,400 fitness centers and class sites. For more information, call 480.783.9555 or visit