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Fortify Vitamins Announces Launch of Fortifeye Line of Eye Supplements

December 4, 2006

Fortify Vitamins, Inc. (http://www.fortifeye.com) today announced its new line of ocular supplements called “Fortifeye.” The first products released are Fortifeye Complete™, Fortifeye Macular Defense™, and Fortifeye Dry Eye Therapy™. A key ingredient in these new supplements is resveratrol, which is naturally created by grapes, certain vines, pine trees, peanuts, and other plants. Recent studies show that resveratrol has been shown to reduce the growth of tumors — key for patients with diabetes and macular degeneration.

Dr. Michael Lange, Fortify’s Chairman, has long understood the nutritional connection to healthy eyesight, but was frustrated with what he saw as options for consumers — “The products on the shelves that I saw were seemingly sold on hype or the basis of one ingredient. That’s not how it really works. The body is far more complex than that. With Fortifeye, we developed the formulas by first asking what will work best — what’s been proven scientifically and what’s the best combination of ingredients? What happens if you don’t compromise? The answer is that we created the Fortifeye line.”

Fortifeye Complete is designed as a whole body supplement with special nutrients proven to support ocular health. The Complete formula contains at least 100 percent of the recommended daily amounts of essential vitamins such A, B complex, C and E as well as other important nutrients critical for eye health — including important antioxidants of green tea, spinach, blueberry, lutein, lycopene and resveratrol.

The synergistic blend of vitamins, minerals, phytonutrients (plant nutrients), enzymes, whole foods and essential fatty acids are delicately balanced with specific concentrations for maximum bodily absorption and bioavailability. When combined with proper diet, exercise, and a healthy life style, Fortifeye Complete helps lay a solid foundation for total eye and body health.

The Fortifeye Macular Defense is specifically formulated to protect the eye’s most vulnerable part, the macula — which is located near the center of the retina. When used in conjunction with Fortifeye Complete, Macular Defense provides the Age-Related Eye Disease Study (AREDS)-proven levels of nutrients necessary to aid in slowing macular degeneration. For additional protection of the eye, the Fortifeye Complex along with soy isoflavones has been added. The Fortifeye Complex is “your first line of vision defense.” It is a combination of vision-specific antioxidants formatted to defend the macula against damaging free radicals, as well as slow the process of macular degeneration in some patients.

Fortifeye Dry Eye Therapy™ contains concentrated micro-distilled, cold pressed fish oils that are known to not only promote tear production in the eyes, but have recently been shown to improve heart health. Also, the Dry Eye Therapy contains high concentrations of gamma linoic acids from borage oils, which have been shown to improve tear film quality and decrease dry eye symptoms. Other nutrients and co-factors such as curcumin (from tumeric) and sesame lignans has been included to increase the body’s anti-inflammatory response, which is crucial for patients undergoing any eye surgery such as LASIK or cataract removal.

“What we have tried to do is carefully study the entire body of research science regarding nutrition and overlay what studies are being done,” stated Dr. Lange. “What we have learned as scientists, nutritionists, and practitioners is that it is usually the right combination of the right ingredients which creates the best product. We have embraced that approach. Thus, all of our products are designed to work together and not to mega-dose certain vitamins or other elements.”

Fortify supplements are available through select eye care professionals or through the company directly at 800-660-4393. See http://www.fortifeye.com for more information on the Fortifeye line.

About Fortify Vitamins, Inc.

Devoted to the ideals of “Right Ingredients, Right Science, Right For You,” Fortify Vitamins is located in Tampa, Florida. The company offers a line of whole-body and ocular-specific supplements under the brand “Fortifeye.” Doctors who understand that quality counts have created the entire family of Fortifeye products. Each nutrient was chosen based on the highest manufacturing standards and uptake ability by the body.




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