Metro Moms Have Fresh New Choice in Organic Baby Food
Posted on: Monday, 11 December 2006, 15:00 CST
Metro-area parents have a fresh new -- and local -- choice when feeding those important first morsels to their wee ones. Nice Cubes, maker of frozen organic baby food, is now available in all area New Seasons and Whole Foods locations as well as Food Front market co-op.
Nice Cubes is the first local brand of frozen organic baby food to be made available in the Portland area. Its launch underscores the nationwide growth trend in the organic baby food market, jumping 18 percent from 2004 to 2005 and double the overall growth of organic food sales according to marketing research firm A.C. Nielsen Co.
Made with only the finest of ingredients, Nice Cubes frozen organic baby food offers delicious mixed-ingredient purees made for babies seven months and older. The well-balanced meals introduce babies to wholesome combinations of fruits, vegetables, grains, and legumes in five yummy flavors.
"The idea for Nice Cubes came one day when I ran out of my own home-made baby food that I would freeze in ice cube trays," said Katie McNamara, founder and president of Nice Cubes. "My only choice was jarred baby food and I found it difficult to feed my children something I could barely bring myself to taste."
Because Nice Cubes is certified organic it offers the reassurance of baby food that is pure and free from "yucky" ingredients grown with synthetic chemicals, fertilizers or pesticides. Babies eat more food for their size than adults do because of their rapidly growing brains and organs, exposing them to higher concentration of pesticides from non-organic foods. The concern is that babies' immature systems are more vulnerable to toxins in their diets than adults.
Because Nice Cubes is frozen, a greater portion of nutrients, fresh flavor and color are maintained. In contrast, the processing and preserving of jarred baby food exposes ingredients to extreme levels of heat, breaking down nutrients and the overall flavor of the food.
Nice Cubes is also conveniently portioned into four-ounce servings in shallow square trays, stacked three high to form a cube shaped carton. A single flavor carton costs $4.95.
Nice Cubes was founded in November 2005 after it took first place in the American Food Fight competition for food entrepreneurs. The competition was judged by a panel of prominent chefs, food industry experts and food technologists and sponsored by the Food Innovation Center.
About Nice Cubes
Nice Cubes produces and distributes distinct frozen organic baby food. Available in a mix of yummy blended flavors, Nice Cubes uses only the finest organic produce and grains from the best farms in the Pacific Northwest. Nice Cubes is created with love by mom-entrepreneur Katie McNamara and is located in Portland, OR. For information, contact 503/539-2508 or info@nicecubesbaby.com.
Source: Business Wire
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