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'Reinventing Patient Recruitment: Revolutionary Ideas for Clinical Trial Success' Is A Definitive Guide to Planning, Implementing, and Evaluating Recruitment Strategies and Campaigns Globally

Posted on: Wednesday, 13 December 2006, 06:01 CST

Research and Markets (http://www.researchandmarkets.com/reports/c46959) has announced the addition of Reinventing Patient Recruitment to their offering..

During the last five years, clinical research and development costs have risen exponentially without a proportionate increase in the number of new medications. While patient recruitment for clinical studies is only one component in the development of a new medicine or treatment, it is one of the most significant bottlenecks in the overall drug development process. Now it is imperative that industry leaders see beyond reactive measures and recognize that advancing their approach to patient recruitment is absolutely essential to advancing medicine and continuing the stability of their corporate brand across the globe.

"Reinventing Patient Recruitment: Revolutionary Ideas for Clinical Trial Success" is a definitive guide to planning, implementing, and evaluating recruitment strategies and campaigns globally. The combined experience of the authors provides a depth of perspective and boldness of innovative leadership to set the standards for future patient recruitment programs and practices. This book is a must-have for pharmaceutical, biotechnology, and medical device industry professionals concerned with enrolling for domestic and multinational clinical studies and remaining on time and on budget.

About the Author/Editor

Joan F. Bachenheimer and Bonnie A. Brescia are co-founders of BBK Worldwide, a full-service patient recruitment planning and implementation company for the clinical R&D segment of the pharmaceutical, biotechnology, and medical device industries. BBK Worldwide has helped to accelerate time to market for new medicines and treatments by successfully supporting hundreds of clinical studies in more than 60 countries, and in all major therapeutic areas. With more than 20 years of industry knowledge and experience to draw on, the authors have continually contributed ideas that accelerate and advance the clinical development cycle.

Content Outline:

Part I Getting Started: Putting the patient first

Planning your study: Think communication

Applied metrics: Project enrolments

Picking good sites

Budgeting and contracting for patient recruitment

Part II Development and Implementation: The importance of patient protections

Targeting the right patients

Site enrolment support

Metrics for evaluation and redeployment

Patient retention

Part III Going Global: The changing landscape of multinational clinical studies

Approaching ethics committees: Perspective and opportunity

Selecting countries, sites and tactics that work

Part IV Future Trends: Personalized medicine and biotechnology

Public perception and industry leadership

Appendices: Good Recruitment Practices

Clinical Research Coordinator Survey 2003

The Will and Why Survey 2001

The International Will and Why Survey 2004

Ethics Committee Survey 2005

Glossary

Index

For more information visit http://www.researchandmarkets.com/reports/c46959

Source: Business Wire

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