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Women Have Natural Options As New Hormone Replacement Therapy Study Reinforces Health Concerns

Posted on: Friday, 15 December 2006, 21:00 CST

BLOOMFIELD, Conn., Dec. 15 /PRNewswire/ -- As an increasing number of discerning and concerned women re-evaluate their treatment options, natural supplements have emerged as an effective choice for peri-menopausal and menopausal women. The current concerns are based on a new analysis of federal cancer statistics suggesting that a 7.2 percent decline in national breast cancer rates could be linked to the decrease in the number of menopausal women undergoing hormone therapy treatment.

(Photo: http://www.newscom.com/cgi-bin/prnh/20061215/NYF100 )

According to the new statistical analysis, while this causal relationship has been indirectly inferred at this point, the findings support the belief that the significant decrease in breast cancer rates between 2002 and 2003 may be attributed to the reduction in women using hormone therapy during that time. Many menopausal women stopped taking hormone replacement therapy after a 2002 study first suggested that the combination of estrogen and progestin raised the risk of breast cancer.

In light of these most recent revelations about the risks associated with hormone replacement therapy, it is important that menopausal and peri-menopausal women continue to educate themselves and consider safe, natural choices for addressing distressing symptoms such as hot flashes, sleeplessness and night sweats.

The leader in the natural supplement category is Estroven(R), the number one selling brand of women's supplements for menopause and, for the past five years, the number one recommended brand by pharmacists for menopausal symptoms, as stated by Pharmacy Times magazine. Estroven's proprietary multi-ingredient formula includes:

* Black Cohosh Standardized Extract and Plant Isoflavones that are clinically shown to help reduce hot flashes and night sweats * Calcium and Boron to maintain bone health * Natural Vitamin E, B-vitamins and Folic Acid to support cardiovascular health and reduce irritability

All Estroven products work in harmony with the body and primarily focus on alleviating and addressing the causes of symptoms related to changing hormones. A natural dietary supplement, Estroven does not contain synthetic estrogen. Formulated for everyday use, Estroven does contain many vitamins and minerals essential to maintaining women's health.

For more information about Amerifit Nutrition and its Estroven products, please visit http://www.estroven.com/. As with any nutritional supplement, women should consult their healthcare professional before taking Estroven.

About Amerifit Nutrition, Inc.

Amerifit Nutrition, Inc., is a leading consumer health and wellness company with a focus on women's health care products. Estroven(R) is the best-selling natural women's wellness brand in America and addresses the needs of a growing sector of women who experience peri-menopausal and menopausal symptoms. Over three million women have tried Estroven. In addition to the Estroven(R) brand, Amerifit Nutrition's product portfolio includes AZO STANDARD(R), the number one urinary pain reliever brand; CULTERELLE(R), the number one probiotic supplement; VITABALL(R) vitamin gumball, a multivitamin in patented chewing gum form; and SOOTHERBS(R) all natural cough/cold lozenges. Amerifit Nutrition products continue to expand their reach through food drug, mass and health food retailers.

The above statements have not been evaluated by the FDA. This product is not intended to diagnose, treat, cure, or prevent any disease.

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20061215/NYF100AP Archive: http://photoarchive.ap.org/AP PhotoExpress Network: PRN6PRN Photo Desk, photodesk@prnewswire.com

Amerifit Nutrition, Inc.

CONTACT: Mark Malinowski, mmalinowski@bratskeir.com, or Allyn Seidman,aseidman@bratskeir.com, both of Bratskeir & Seidman, +1-212-679-2233, forAmerifit Nutrition, Inc.

Web site: http://www.estroven.com/

Source: PRNewswire

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