Medifast Launches Strongest 30-Day Money Back Guarantee in Weight Loss Industry
Posted on: Wednesday, 20 December 2006, 12:00 CST
BALTIMORE, Dec. 20 /PRNewswire-FirstCall/ -- Medifast, Inc. , a leading clinically proven portion-controlled weight loss program, today announced its new 30-day money back guarantee allowing new customers to receive a full refund if they are not satisfied for any reason. The new guarantee is the strongest in the industry, making it risk-free for new customers to try the Medifast program and positioning the company for substantial growth in 2007.
By offering a "no questions asked" money back guarantee at the beginning of the New Year, Medifast gains a competitive advantage within the $40 billion industry and aims to be the number one weight loss choice for consumers in 2007. The Medifast money back guarantee takes effect January 1, 2007 and applies to all new customers on orders of $275 or more.
Medifast's previous guarantee allowed customers to only return unopened boxes of products. New customers now can send back any product, opened or unopened, and receive a full refund on their entire purchase.
"At a time when Americans are making their New Year's resolutions, we have a huge opportunity to reach new customers and increase market share by making our program completely risk free for consumers," commented Mike McDevitt, president and CFO of Medifast. "The Medifast program has successfully helped more than one million people lose weight and lead healthier lives. We are confident that once people try the Medifast program they will become loyal customers."
For all subsequent orders, Medifast will offer customers a full refund for unopened, unused products within 30 days of purchase. Medifast offers more than 50 low-calorie, nutritionally balanced foods including shakes, scrambled eggs, soups, bars, oatmeal, hot and cold drinks, and puddings.
About Medifast (http://www.medifastdiet.com/)
Medifast is the leading easy-to-use, clinically proven portion-controlled weight loss program. Medifast has been recommended by 15,000 physicians and used by over one million customers. It is committed to enriching lives by providing innovative choices for lasting health. Medifast programs have been proven effective through studies by major university teaching hospitals. The company sells its products and programs via four unique distribution channels: 1) the web and national call centers, 2) national network of physicians, 3) medically supervised Medifast Weight Control Centers, and 4) Take Shape For Life program. In 2005, Medifast reported more than $40 million in sales, with 2006 sales expected to reach $70-$72 million. Medifast was founded in 1980 and is located in Owings Mills, Maryland.
Medifast, Inc.
CONTACT: Kerry O'Neill of Warschawski for Medifast, Inc., +1-410-367-2700, ext. 13, kerry.oneill@warschawski.com
Web site: http://www.medifastdiet.com/
Source: PRNewswire-FirstCall
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