Dannon Adds New Probiotic to Kid’s Drinks

The Dannon Company has added LGG, a natural probiotic culture, to its Danimals Drinks, a line of drinks specifically made for kids. LGG will also be added to Danimals Cups in April.

Probiotics are used as natural components in health-promoting foods such as yogurt. Probiotics are live cultures that, when consumed in sufficient quantities, provide health benefits beyond basic nutrition. The benefits are largely due to the effects of these so-called “friendly” bacteria on the intestine.

Dannon claims that LGG helps kids stay healthy as part of a balanced diet and healthy lifestyle. It also claims that Danimals is the only low-fat yogurt and dairy drink for kids to include LGG.

“More than 150 clinical trials, including more than 50 studies specifically performed on children, have evaluated the benefits of LGG on a variety of parameters, including how this probiotic culture helps maintain the normal function of the body,” said Dr Miguel Freitas, scientific affairs manager for Dannon.

New York-based Dannon produces and sells approximately 100 different types of flavors, styles and sizes of cultured fresh dairy products. Dannon is owned by Groupe Danone, one of the world’s leading producers of packaged foods and beverages.