Multicultural Healthcare and Pharmaceutical Marketing and Development, Focus of March 2007 New Jersey Forum

NEW YORK, Jan. 30 /PRNewswire/ — The 8th Annual Multicultural Healthcare Development and Outreach conference hosted by ALM’s Strategic Research Institute will take on March 19-20, 2007 at the Hyatt Regency Hotel, New Brunswick, NJ. Website for information and registration is http://www.srinstitute.com/M0707.

Multicultural patients, physicians, communities, media and interest groups are leading healthcare players to new vistas in health engagement. Find out why pharmaceutical brand teams and other key healthcare stakeholders are diving deeper into multi-segment strategies to cultivate relationships with Latinos, African American, Asian American, Gay/Lesbian and other culturally diverse populations.

Topics will discuss minority health advances, grassroots health clinics, content management for websites, labeling and advertising, patient education, health literacy, cultural competency, faith and community based event strategies, public relations and other cultural insights into health behaviors.

   Featured speakers include:   * Thomas LaVeist, Ph.D, Director, Center for Health Disparities Solutions,     Professor of Health, Policy and Management, Professor of Sociology,     Johns Hopkins Bloomberg School of Public Health   * Virgil Simons, Founder and President, The Prostate Net   * Bill Imada, Chairman & CEO, IW Group Inc.   * Donald D. Palma, Ph.D., President, Chief Research Officer and Author,     Common Sense Advisory Inc.   * Liliana Gil, Director of Marketing Sourcing, Hispanic Marketing Strategy     Lead (Proyecto MAS2), Johnson & Johnson Pharmaceutical Group   * Dan Solomon, CEO, Mindshare Interactive Campaigns LLC   * Oscar Padilla, Director Redes, Client Representative at PhRMA, Mindshare     Interactive Campaigns LLC   * Stewart Levy, R.Ph., Vice President Sales and Marketing, Impact Health   * Andrea Brecher     Product Manager     Johnson & Johnson Health Care Systems   * Todd Rivendell, President and CEO, Rivendell Media Inc.   * David Burgos, Account Group Director, Multicultural Practice, Millward     Brown   * Ron Campbell , President, Campbell-Communications Inc.   * Monica Torres Ph.D., President, SocialQuest Inc.   

Specially discounted rates for academic, non-profit and community organizations:

Please contact Rupa Ranganathan at rranganathan@srinstitute.com or 212-967-0095 ext. 252 for details.

   For complete conference information:   Call: 1-800-599-4950 / 212-967-0095   E-mail: info@srinstitute.com   Website: http://www.srinstitute.com/M0707    Please mention priority code DPR001764 when registering.   

The Strategic Research Institute is part of ALM’s Conference and Trade Show Division, one of North America’s largest producers of educational and networking events for business leaders and the legal profession. The division offers more than 300 conferences and two leading industry tradeshows, as well as conferences in Europe and Asia. Attendance at the division’s events, which span a broad range of topics including law, finance, natural resources, life sciences, multi-cultural marketing, real estate and healthcare, will exceed 40,000 executive-level decision makers this year.

Headquartered in New York City, ALM is a leading integrated media company, focused on the legal and business communities. ALM currently owns and publishes 37 national and regional magazines and newspapers, including The American Lawyer(R), Corporate Counsel(R), The National Law Journal(R) and Real Estate Forum(R). Other ALM businesses include Law.com(R), the Web’s leading legal news and information network, Law Journal Press books, newsletter publishing, court verdict and settlement reporting, production of professional educational seminars, market research and content distribution. ALM was formed by U.S. Equity Partners, L.P., a private equity fund sponsored by Wasserstein & Co., LP. More information on ALM’s businesses and services is available on the Web at http://www.alm.com/.

ALM’s Strategic Research Institute

CONTACT: Rupa Ranganathan, ALM’s Strategic Research Institute,+1-212-967-0095 ext. 231, rranganathan@srinstitute.com

Web site: http://www.srinstitute.com/http://www.srinstitute.com/M0707http://www.alm.com/http://www.law.com/