Blue Cross of California Announces Launch of 360 Degree Health(R)
Posted on: Wednesday, 7 February 2007, 15:01 CST
THOUSAND OAKS, Calif., Feb. 7 /PRNewswire/ -- Blue Cross of California (BCC) announced today the statewide launch of 360 Degree Health(R), the most robust benefits program in the industry to comprehensively address preventive care, health improvement, and care coordination. This program provides health information and counsel collected from thousands of physicians, nurses and other health care professionals to BCC's members through a single point of contact.
"360 Degree Health is one of the industry's first programs to integrate all care management programs and tools into a centralized, consumer-friendly resource," said Jeff Kamil, BCC Medical Director. "360 Degree Health will assist members in navigating the health care system, using their health benefits, and providing information to help them to access comprehensive and appropriate care."
A key component of 360 Degree Health is MyHealth Record - a personal health record (PHR), the substance of which is owned and managed by BCC members. BCC is one of the first insurers to make PHRs available to its members. The PHR is automatically populated by member provided information plus claims data. They can be accessed from any computer with an Internet connection, empowering members to track and share their health histories with their doctors to help achieve the highest quality of care.
"360 Degree Health and its components, including PHRs, demonstrate how BCC is poised to transform the way health benefits are delivered to and utilized by consumers," said Brian A. Sassi, President and General Manager of BCC.
BCC members will be able to access the benefits of 360 Degree Health by phone, email, and a personalized website. In addition to the wealth of health care information available through 360 Degree Health, the program helps members access a wide range of services including online wellness and lifestyle programs, discounts on health related products and alternative medicine therapies, and 24-hour access to BCC associates who can provide health information.
360 Degree Health enhances the wellness and prevention tools and services already available through BCC health plans. Under 360 Degree Health, members who traditionally do not take full advantage of their health benefits can now go to a single place to find information on BCC's unique health coaching program, discounts on gym memberships, and health workshops and seminars available exclusively to BCC members.
For example, a member may use 360 Degree Health's diabetes tools to find personalized information on how to best self manage their condition, understand how their medications work, and learning how to incorporate proper nutrition, diet and exercise into their lifestyle. They can also find the names of physicians that specialize in the treatment of diabetes. 360 Degree Health also helps members stay continually engaged through the use of interactive online tools, targeted educational mailings, and access to clinical teams that may include a registered nurse, exercise physiologist and dietician.
"360 Degree Health allows our company to focus its resources on the 20 percent of our members who are most at risk, while improving the effectiveness of health and wellness programs for the remaining 80 percent," said Sassi. "Our members will have access to a fully integrated health improvement program that is backed by the knowledge and resources of Blue Cross of California's unparalleled network of health care professionals."
More information will be made available to BCC group members throughout 2007 about this innovative program.
About Blue Cross of California:
Blue Cross of California is a subsidiary of WellPoint, Inc. . WellPoint's mission is to improve the lives of the people it serves and the health of its communities. WellPoint, Inc. is the largest publicly traded commercial health benefits company in terms of membership in the United States. WellPoint, Inc. is an independent licensee of the Blue Cross Blue Shield Association and serves its members as the Blue Cross licensee for California; the Blue Cross and Blue Shield licensee for California, Connecticut, Georgia, Indiana, Kentucky, Maine, Missouri (excluding 30 counties in the Kansas City area), Nevada, New Hampshire, New York (as Blue Cross Blue Shield in 10 New York City metropolitan counties and as Blue Cross or Blue Cross Blue Shield in selected upstate counties only), Ohio, Virginia (excluding the Northern Virginia suburbs of Washington, D.C.), Wisconsin; and through UniCare. Additional information about WellPoint is available at http://www.wellpoint.com/.
Blue Cross of California
CONTACT: Tammy Taylor, +1-805-557-6799, tammy.taylor@wellpoint.com, forBlue Cross of California
Source: PRNewswire
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