• E-mail
• Print
• Comment
• Font Size
• Digg
• del.icio.us
• Discuss article

Top Health Expert Sees Zero Calorie, Zero Carbohydrate Fat Replacement Providing Needed Course Correction in Society's Approach to Healthier Eating

Posted on: Tuesday, 13 February 2007, 09:04 CST

MUNDELEIN, Ill., Feb. 13 /PRNewswire-FirstCall/ -- Z Trim Holdings, Inc. , announced today that Stuart Trager, MD, veteran diet warrior and healthy lifestyle advocate, has joined Z Trim Holdings as Director of Clinical Affairs. In this role, Dr. Trager will represent Z Trim(R) and the Z Trim "Live Life Better"(TM) lifestyle to the medical, scientific and clinical communities, as well as to the media.

Despite hundreds of thousands of lives lost to obesity-related illness and billions of dollars spent each year, Dr Trager believes "We're not losing this fight because people aren't trying hard enough, we're losing it because we haven't given them the right tools to get the job done."

With recent gains made regarding our understanding of the importance of healthy weight management and the role that carbohydrates and certain kinds of fats play in increasing health risks, Trager feels too little has been done to make current recommendations easier to follow.

"The problem with encouraging people to eat less and exercise more is that in order to be successful, they have to eat less and exercise more," Dr. Trager said. "It isn't that we don't know how to prevent and treat this problem, it's that for the majority of people the treatment is too hard to follow."

On the heels of current national efforts to ban Trans Fats and to encourage lifelong strategies for healthy eating, Dr. Trager sees the benefit of new products, such as Z Trim, that allow people to cut calories, carbohydrates, and fat in their favorite foods without sacrificing taste or satiety, and new ways of thinking, such as the Z Trim "Live Life Better" lifestyle as the start of a needed course correction in how we approach healthier eating.

Trager feels "using innovation instead of motivation to deliver solutions that offer more benefit with less sacrifice can make it easier for everyone to reach their weight and fitness goals -- including the newest generation of "do it yourself dieters." According to Trager, "When it comes to fighting obesity, it's time to work smarter, not harder."

Having served as Medical Director of Atkins Nutritionals, as well as being at the center of several other prominent initiatives and programs concerning health and nutrition, Dr. Trager understands the impact large scale nutritional programs can have on societal health as well as the challenges facing low fat followers, carb conscious consumers and those following their own combined strategies to manage their weight and health.

"While nearly all diets work in the short term, long term failure is equally common," Dr. Trager continued, "Because the "Live Life Better" lifestyle is based on advances in food science that can make foods that people eat healthier, rather than simply creating products appropriate for a particular nutritional strategy, we now have an opportunity to attack the epidemic of obesity and overweight from an exciting new perspective -- and with a powerful new tool."

"Rather than telling people to make better food choices, we need to start making the foods people eat a better choice," he added. "Z Trim is an important tool in making foods that are a better choice."

Dr. Trager joins an esteemed list of Z Trim experts from the worlds of food manufacturing, nutrition, culinary innovation, health and fitness that have become Z Trim believers.

Each brings his or her own unique insight to Z Trim. Executive Chef Drew Rosen uses Z Trim to provide the textures typical of fat without the calories in some of the recipes he creates for Florida's world famous Pritikin Longevity Center and Spa. "We use the gel to add a creamy fat-like texture to various foods, such as salad dressings, crepes and baked goods," Rosen said. "It provides better balance and mouth feel," he added. "I even make a no-fat cheesecake with it."

For more information on the experts who are joining the ranks of Z Trim believers, go to http://www.ztrim.com/press/quotes.asp

ABOUT STUART TRAGER, M.D.

Dr. Trager is an eight time Ironman and top ten finisher at the Ultraman World Championship Competition, a board certified practicing orthopedic surgeon and fitness expert who has served as Medical Director of Atkins Nutritionals, Inc. and has founded Elite Health & Wellness at Pennsylvania Hospital, where he is also a member of the Sports Medicine and Rehabilitation Center.

Dr. Trager's research has appeared in numerous journals, and he has served in an editorial or authorial capacity in several consumer publications. He has been invited to speak at national meetings, including the American College of Cardiology, the American Academy of Orthopedic Surgery, the Milken Institute Global Conference, the TIME/ABC News Summit on Obesity, and the International Society of Sports Nutrition. He has been featured in articles in Natural Health, Inside Triathlon, Runners World Magazine, Orthopedics Today and the Philadelphia Inquirer.

As an expert in the fields of fitness, obesity and health, Dr. Trager has met with representatives from government agencies, including the USDA, FDA and CDC as well as White House staffers and members of the Senate and House of Representatives. Dr. Trager has testified before Congress on the review of the Dietary Guidelines for Americans and before the Committee on Government Reform at the June 3, 2004 hearing on the American obesity crisis. Dr. Trager has also met and worked with members of the education community to educate and motivate students, parents and teachers about the health risks associated with inactivity and overweight in the youth population.

ABOUT Z TRIM(R)

Z Trim, http://ztrim.com/ is a natural zero calorie fat-substitute made from the hulls of grains such as corn or oats. Z Trim lowers calories from fats up to 50% in most foods without negatively affecting taste or texture. In consumer tests, Z Trim has not been detectable when formulated in dairy, dressings, dips, sauces, baked goods, processed meats, snack foods, cookies, pies, cakes, icings, brownies, bars, ice cream, milk shakes and many other foods. Z Trim often improves texture significantly; making meats juicier, baked goods moister, and dips creamier. Z Trim adopts the flavor and mouth feel of most recipes. Consumer studies indicate a preference for Z Trim foods over their full-fat counterparts. Z Trim can substantially reduce harmful Trans and saturated fats and adds healthy insoluble and soluble dietary fiber to foods in which it is used. Z Trim can improve digestion without the side effects sometimes associated with other fat substitutes. Z Trim is currently featured in the #1 bestseller, "You On a Diet" by Dr. Mehmet Oz and Dr. Micahel Roizen as an ingredient that "could eventually change the way we eat." Media stories about Z Trim and Z Trim Holdings have been featured in consumer, business and food industry trades around the world as well as all major news networks. Z Trim was developed by the USDA. Z Trim Holdings participates in the FDA's voluntary GRAS notification program.

ABOUT Z TRIM APPETITE CONTROL(R)

Z Trim Appetite Control is 100% natural dietary fiber made from the bran of grain and delivered in a cellulose capsule. The new breakthrough product has great absorption capacity resulting in a feeling of fullness and a reduction in appetite thus allowing consumers to continue enjoying eating without sacrifice. Z Trim Appetite Control was recently shown in clinical studies to improve weight loss without causing any gastrointestinal or other negative side effects. Z Trim Appetite Control Capsules, at http://www.ztrim.com/appetitecontrol, are available as part of a healthy multi-disciplinary approach.

Forward-Looking Statements and Risk Factors

Statements made in this news release that relate to future plans, events or performances are forward-looking statements. Any statement containing words such as "believes,""anticipates,""plans," or "expects," and other statements which are not historical facts contained in this release are forward-looking, and these statements involve risks and uncertainties and are based on current expectations. Consequently, actual results could differ materially from the expectations expressed in these forward-looking statements. Reference is made to the Company's filings with the Securities and Exchange Commission for a more complete discussion of such risks and uncertainties.

Contact: Steve Cohen Voice: 847-549-6002 Email: ir@crgq.com

Z Trim Holdings, Inc.

CONTACT: Steve Cohen, +1-847-549-6002, ir@crgq.com

Web site: http://www.ztrim.com/http://www.ztrim.com/press/quotes.asphttp://www.ztrim.com/appetitecontrolhttp://www.youtube.com/watch?v=iq_a7OhcGhE

Source: PRNewswire-FirstCall

More News in this Category