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IHRSA Welcomes IdeaCast As Premier Sponsor for Get Active America! 2007 - The US Health & Fitness Industry's National Effort to Rebuild America's Health

Posted on: Wednesday, 14 February 2007, 06:00 CST

The International Health, Racquet & Sportsclub Association (IHRSA) announced today that IdeaCast, which provides free satellite programming exclusively to IHRSA member health clubs, will be this year's premier industry sponsor of Get Active America! -- a national fitness industry initiative coordinated by IHRSA to combat chronic lifestyle diseases and make it easier for all Americans to exercise.

"IHRSA is very pleased to have IdeaCast on board for this year's Get Active America!," said Joe Moore, President and CEO of IHRSA. "Get Active America! is a great example of the kinds of programs the health and fitness industry is initiating to help address our country's current health crisis. Exercise is a readily available preventive healthcare tool that can help millions of Americans. We are heartened that IdeaCast is working with us to encourage more Americans to engage in physical activity as part of a healthy lifestyle that can help reduce the risk of chronic disease."

As part of its sponsorship of Get Active America!, IdeaCast will promote the campaign through their media network, which is viewed by thousands of health club members in facilities nationwide.

"IdeaCast is excited to support this important and timely health initiative," said Fred Smith, founder and CEO of IdeaCast. "Through our network, we can reach a wide audience with news about Get Active America! and help ensure that as many Americans as possible benefit from this year's program."

Important dates

From May 14 through May 17, participating health clubs will host "Bring a Friend" days. Current club members can bring in their friends, family members, neighbors, and co-workers, free of charge, to help them begin to build the exercise habit.

From May 18 through May 20, participating health clubs will host an "Open House." Clubs will open their doors to their communities, free of charge, to educate Americans about the health benefits that regular exercise brings.

During "Bring a Friend" and "Open House" days, guests can take exercise classes, use the equipment, and have access to professional trainers free of charge.

See www.getactiveamerica.com for a listing of participating health clubs. For a listing of health clubs with programs for seniors, families, and people with special health concerns, contact IHRSA at healthprograms@ihrsa.org.

About IdeaCast

IdeaCast Inc. is a satellite provider of entertainment and business services that delivers to its clients some of television's most popular national programming, cutting-edge local content distribution solutions, and an innovative out-of-home advertising platform.

IdeaCast provides free satellite programming health clubs, and offers cash toward their existing cable bills. With IdeaCast's National HealthClub Network, clubs can get the nation's most popular programming--including CNN, MSNBC, and CNBC-- free of charge! There's no cost for programming, equipment or installation.

IdeaCast is the official satellite/cable TV provider of IHRSA, and has partnered with the organization to bring IdeaCast's National HealthClub Network to IHRSA member clubs.

The IdeaCast National HealthClub Network is currently operating in many of the top health clubs throughout North America. IdeaCast clubs include Town Sports International (which includes New York, Philadelphia, Boston, Washington D.C. Sports Clubs), Lifestyle Family Fitness in Tampa, Frog's One in San Diego, Texins Activity Center in Dallas, Club One in San Francisco, Fitness Formula in Chicago, Spectrum in Los Angeles, and many more. IdeaCast is headquartered in Chicago, Illinois. For more information, please visit http://www.ideacast.net

About IHRSA

The International Health, Racquet & Sportsclub Association (IHRSA) is a not-for-profit trade association representing health and fitness facilities, gyms, spas, sports clubs, and suppliers worldwide, representing over 7,000 clubs in 74 countries, along with over 600 industry suppliers.

Source: Business Wire

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