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Perennial All-Star and NBA(TM) '07 Cover Athlete Kobe Bryant Teams With PlayStation(R) to Spread Goodwill at the Lied Memorial Boys & Girls Clubs of Las Vegas

Posted on: Wednesday, 14 February 2007, 21:00 CST

Los Angeles Lakers All-Star and NBA '07's Billy Joe Cuthbert to Compete in PlayStation Skills Challenge Events, Coach Kids in Basketball Clinic WHO: Sony Computer Entertainment America (SCEA), All-Star Kobe Bryant of the Los Angeles Lakers, NBA '07's Billy Joe Cuthbert and the Boys & Girls Clubs of Las Vegas WHAT: Los Angeles Laker All-Star Kobe Bryant and NBA '07's eclectic Billy Joe Cuthbert will join kids from the Lied Memorial Boys & Girls Clubs of Las Vegas for an afternoon of basketball, fun and a few surprises. Kobe and Billy Joe will go head-to-head in a "heated" skills challenge and both will coach a basketball clinic for 75 kids. The event will conclude with a press conference media session with Kobe and Billy Joe. As part of NBA All-Star Saturday Night, SCEA and Kobe Bryant will announce a joint donation of $40,000 to the Boys & Girls Clubs of Las Vegas as well as the VIVO Foundation. BROLL: B-roll contains: * Interviews with Kobe Bryant and Billy Joe * Kobe and Billy Joe's skills challenge battle * Kobe and Billy Joe coaching the basketball clinic * Interview with PlayStation representative * Interview with Boys & Girls Club representative * Shots of the Boys & Girls Club * Shots of the NBA '07 cover art WHEN: Friday, February 16th 2007 2:30 p.m. - Arrival / Check In 3:00-4:00 p.m. - Event WHERE: Lied Memorial Boys & Girls Club Boys & Girls Clubs of Las Vegas 2850 S. Lindell Road Las Vegas, NV 89146 702-368-0317

Sony Computer Entertainment

CONTACT: Alex Armour of Sony Computer Entertainment, +1-858-824-4648, orcell, +1-760-815-9109, alex_armour@playstation.sony.com; or Rick Jennings ofBNC, +1-310-854-4896, or cell, +1-310-428-8575, rjennings@bncpr.com, for SonyComputer Entertainment

Source: PRNewswire

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