Initiate Systems to Showcase Customer Success and Interoperability at HIMSS 2007

Initiate Systems, Inc., the recognized standard in enterprise master person index (EMPI) software in the healthcare industry, today announced that it will demonstrate industry leadership by featuring superior technology, interoperability and educational presentations at the HIMSS07 Annual Conference & Exhibition in New Orleans.

During the HIMSS07 Interoperability Showcase, Initiate will participate in a “real-world, real RHIO” demonstration, where attendees can create their electronic health record and access it across multiple healthcare settings within the Showcase. Initiate Identity Hub™ software will serve as the Patient Identifier Cross-reference (PIX) Manager and Patient Demographic Query (PDQ) Manager. Earlier this year, Initiate Systems was the only vendor to complete the Integrating the Health Enterprise (IHE) compliance requirements for support of Health Level 7 Version 3 (HL7 V3) for PIX and PDQ.

Initiate customers, SureScripts and Canada Health Infoway will present success scenarios that include the deployment of Initiate Identity Hub™ software for patient accuracy of records and interoperability across the healthcare enterprise.

“HIMSS07 is the optimal time to meet information systems professionals who are looking for solutions to critical problems such as accuracy and security of patient records,” said Scott Harper, Initiate Systems senior vice president and general manager, healthcare practice. “Initiate Identity Hub software furthers the advancement of the healthcare industry overall by helping ensure the accurate, scalable and reliable exchange of patient data.”

The Initiate Systems HIMSS07 activities are as follows:

Exhibition

— Initiate booth #1041

— Interoperability Showcase #7511

Education

— MS-HUG Tech Forum Session Sunday, February 25, 2007, 1:00 – 2:00 pm, Rooms 393 & 394 “Microsoft Technology Combined with an EMPI Powers e-Prescribing Network” Bob Beckley, senior vice president, pharmacy relations and product strategy, SureScripts Nancy Kolo, technology consultant, Initiate Systems

— HIMSS Education Session Monday, February 26, 2007, 12:30 – 1:30 pm, Room 252 “Successful Patient ID & Interoperability Across the 49th Parallel” Ron Parker, director of architecture, EHR, Canada Health Infoway Lorraine Fernandes, RHIA, senior vice president, healthcare practice, Initiate Systems

— Interoperability Demonstration Presentation Monday, February 26, 1:45 – 2:15 pm, Booth #7511 “Why Initiate: The Foundation for Healthcare Interoperability” Lorraine Fernandes, RHIA, senior vice president, healthcare practice, Initiate Systems Bill Klaver, senior solutions architect, Initiate Systems

Sponsorships

— RHIO Symposium, Room 293

— Payer Symposium, Room 253

Initiate Identity Hub™ software is the most accurate, scalable and rapidly implemented EMPI solution available for healthcare providers, integrated delivery networks (IDNs) and RHIOs that want to improve patient identification and customer satisfaction, protect data privacy and security, enable interoperability and provide a critical foundation for electronic health record (EHR) implementations. Initiate™ software and InitiateSM services enable strategic initiatives that allow healthcare organizations to improve patient safety and care, provide new services and ensure regulatory compliance.

For more information on Initiate Systems, visit www.initiatesystems.com.

About Initiate Systems

Initiate Systems, Inc. is the leading provider of customer-centric master data management solutions for companies and government agencies that want to create the most complete, real-time views of people, households and organizations from data dispersed across multiple application systems and databases. Initiate Identity Hub™ software is more accurate, scalable, rapidly deployed and widely used than any other solution. Many organizations in the financial services, government, healthcare, hospitality and retail sectors are using Initiate™ software to deliver the right data at the right time to all critical touch points. Initiate Systems’ proven experience makes it uniquely qualified to enable strategic initiatives that allow organizations to increase revenue and efficiency and reduce operating costs and risks. Initiate Systems operates globally through its subsidiaries, with corporate headquarters in Chicago and offices across the U.S., a Canadian office in Toronto, an EMEA office in London and a Pacific Rim office in Sydney.