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San Diego County Regional Airport Authority Selects Healthyroads Coaching for Weight Management and Tobacco Cessation, Offers 'Fitness Focus' Incentives

Posted on: Wednesday, 21 February 2007, 06:00 CST

SAN DIEGO, Feb. 21, 2007 (PRIME NEWSWIRE) -- Healthyroads, Inc., the wellness subsidiary of leading personal health improvement company American Specialty Health (ASH), has been chosen by the San Diego County Regional Airport Authority to provide the Healthyroads Coaching Programs for Weight Management, Tobacco Cessation, and Healthy Living to a select group of the transportation agency's 500 employees.

Through these programs, Healthyroads' registered dietitians, certified personal trainers, registered nurses, and other health professionals provide telephone-based motivational and goal-oriented coaching to help members make better nutrition, exercise, and stress management choices. A variety of online tools providing e-communication and health status trackers help members work toward their individual health and wellness goals.

"This pilot program has already met with great success, and the Airport Authority has employed unique incentives and marketing promotions to drive employee participation," noted Brenda Jensen, director of Healthyroads wellness consulting services. "As part of the agency's 'Fitness Focus' program, employees can collect gift-certificate points for participating in various health improvement activities, such as working out or attending onsite lunchtime learning classes led by Healthyroads. Employees can also take part in Healthyroads' Get Healthy! National Awards Program -- and maybe win a shopping spree or a new car for taking charge of their health."

"By partnering with Healthyroads, the Airport Authority has taken an important step toward improving employee health over the long term," said George DeVries, chairman, president, and chief executive officer of ASH. "We applaud the creative approach that this agency has taken in implementing the Healthyroads Coaching Programs and in helping its employees lead healthier, more active lives."

About the San Diego County Regional Airport Authority

The San Diego County Regional Airport Authority was established in 2002 by state law to operate San Diego International Airport and to address the region's long-term air transportation needs. The Airport Authority is governed by a nine-member appointed board representing all areas of the county. San Diego International Airport -- funded through user fees and not local taxes -- is the nation's busiest single-runway, commercial service airport, serving some 17.5 million passengers in 2006.

About American Specialty Health

ASH and its subsidiaries comprise one of the nation's premier personal health improvement companies and provide benefit, fitness, and wellness programs to health plans, insurance carriers, employer groups, and trust funds nationwide. Healthyroads, Inc. is ASH's wellness, health education, and e-commerce subsidiary, offering award-winning coaching programs, the Healthyroads health risk assessment, and member discounts on more than 2,400 health and wellness products.

Based in San Diego, ASH has over 500 employees and covers more than 12 million members in benefit programs and more than 750,000 members in wellness programs. For more information, visit ASH online at www.ASHCompanies.com or call 800.848.3555.

The American Specialty Health logo is available at http://www.primezone.com/newsroom/prs/?pkgid=2357

This news release was distributed by PrimeNewswire, www.primenewswire.com

CONTACT: American Specialty Health Debby Clark (619) 557-2230 debbyc@ashn.com Jeff Keller (800) 848-3555 jeffk@ashn.com

Source: PrimeNewswire

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