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Healia Health Search Engine Selected By the National Rural Electric Cooperative Association (NRECA) Group Benefits Program

Posted on: Thursday, 22 February 2007, 18:01 CST

Healia, Inc. announced today that the National Rural Electric Cooperative Association (NRECA) Group Benefits Program has selected the Healia health search engine (www.healia.com) to power health search for the NRECA MyHealth Web site. The NRECA MyHealth site is a comprehensive resource that educates employees of its participating employer groups about medical conditions, healthcare options, and finding healthcare providers. NRECA has more than 900 member cooperatives serving 40 million people in 47 states.

"Employers are increasingly grappling with rising healthcare costs and cost-effective ways to maintain a healthy workforce," said Tom Eng, CEO of Healia, Inc. "There is a tremendous need for health search engines that can help employees and consumers find trusted and personalized health information. General search engines unfortunately do not have the capacity to ensure high quality or personally relevant results."

Healia employs patent-pending algorithms to ensure high quality results, to categorize Web pages according to demographic groups and other characteristics, and to guide users through the search process. Healia technology can be integrated with any Web accessible application including portals, electronic health records, and interactive tools.

Search engines are a critical resource for finding health information with 81 percent of online "healthseekers" reporting using a search engine first to find health information. However, the major search engines often provide generic and questionable quality results. Poor quality health information may result in inappropriate health decisions, unhealthy behaviors, and reduced worker productivity.

About Healia.com

Healia, Inc. (www.healia.com) is the creator of a proprietary, health-optimized search engine that uses patent-pending technology to generate high quality, highly targeted, and personalized search results. The Healia search engine is available to partners for free in an advertising revenue share relationship or for a license fee to maintain an ad-free environment common to health organizations and employers. Its licensees include the Veterans Health Administration (VHA), the nation's largest integrated health care system.

 Contact:  Tassie DeMoney Healia, Inc. 12505 Bel-Red Rd., Suite 209 Bellevue, WA 98005 Phone: 425 646 6030 Contact via http://www.marketwire.com/mw/emailprcntct?id=430A44224D7880DA  Website: www.healia.com

SOURCE: Healia, Inc.

Source: MARKET WIRE

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