New Sun Nutrition Adds Food and Beverage Industry Veterans Paul Cannon and Debbie Wildrick to Senior Management Team
Posted on: Wednesday, 21 March 2007, 09:00 CDT
SANTA BARBARA, Calif., March 21 /PRNewswire/ -- New Sun Nutrition, a developer and distributor of healthy beverages and supplements today announced that food and beverage industry veterans Paul Cannon and Debbie Wildrick have joined the company's senior management team. Mr. Cannon, former general manager and vice president of Marie Callender Restaurants, has been named vice president of operations. Ms. Wildrick, formerly product director for vault and proprietary beverages at 7-Eleven, has been appointed vice president of sales. Cannon and Wildrick both join the team overseeing the development, production, distribution and marketing of New Sun Nutrition's FRS(R) health beverage. Both Cannon and Wildrick report to Maigread Eichten, Chief Operating Officer at New Sun Nutrition.
Cannon brings deep technical expertise in food and beverage processing and a strong focus on operational results and business strategy to New Sun Nutrition. Prior to joining the company, he spent 28 years in the food and beverage industry including management positions at Tree Top, Inc., Nestle Beverage and Perrier Group of America. In his most recent position at Marie Callender Restaurants, Cannon was responsible for manufacturing operations, distribution to Marie Callender restaurants and created a new subsidiary and product lines to sell excess capacity to food service companies.
Wildrick brings more than 20 years of experience in retail, along with expertise in sales, marketing and operations in the beverage industry, to her role as vice president of sales for New Sun Nutrition. Prior to this position, Wildrick served as product director for vault and proprietary beverages at 7-Eleven. In this capacity, she led the category management teams for product lines including Big Gulp and Slurpee. Previously, Wildrick was 7-Eleven's category manager for non-carbonated beverages and helped create Mad Croc, a proprietary energy drink. Wildrick's beverage industry career also includes senior positions at New Era Beverage Company and Tropicana North America.
"I'm very pleased to welcome Paul Cannon and Debbie Wildrick to New Sun Nutrition," said Maigread Eichten, Chief Operating Officer. "Cannon's years of experience in food and beverage manufacturing and Wildrick's retail expertise will be tremendous assets at the company as we continue to expand distribution for the FRS product line."
"I'm thrilled to join the New Sun Nutrition team and am excited to take on the challenges ahead of us at this time of growth for the company's flagship FRS product line," said Cannon.
"New Sun Nutrition has a fantastic leadership team and a truly innovative product that will be exciting to introduce to more consumers and retailers," commented Wildrick.
Cannon holds a BA in Chemistry from the University of North Carolina, Chapel Hill and completed the MBA Management Program at Albany State College in Albany, Georgia. Wildrick holds a bachelor's degree from the University of Texas at Dallas and attended the Cornell University Food Executive Program. She was recently nominated as Education Chair for the Network of Executive Women.
About New Sun Nutrition
New Sun Nutrition, founded in 2004, is a developer and distributor of nutritional supplements, healthy snacks and beverages that is pioneering the development of flavonoid antioxidant health solutions to improve consumer health and wellness. The company's patented and proprietary formulas synergistically combine nature's most potent plant nutrients with other healthy ingredients to provide both immediate and long-term health benefits.
The company's product portfolio includes FRS(R) antioxidant health drink, a scientifically formulated supplement designed to boost energy, enhance performance and neutralize free radicals before they can cause cellular damage. FRS, which stands for the scientific term Free Radical Scavenger, contains a patented combination of flavonoids, essential vitamins and metabolic enhancers. The flavonoids are quercetin, an antioxidant typically found in the skins of apples, onions and red grapes, as well as catechins extracted from green tea.
The New Sun Nutrition management and advisory team is comprised of nutrition and beverage industry leaders, renowned scientists, medical doctors and specialists in the fields of sports performance, disease prevention, and drug development.
For more information on New Sun Nutrition's products, log on to http://www.frs.com/.
New Sun Nutrition
CONTACT: Eric Raymond, +1-310-854-8128, eraymond@rogersandcowan.com, orSallie Olmsted, +1-310-854-8124, solmsted@rogersandcowan.com, both of Rogers &Cowan, for New Sun Nutrition
Web site: http://www.frs.com/
Source: PRNewswire
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