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Gordian Health Solutions, Inc. Adds Rhonda Willingham to Senior Management Team As Senior Vice President, Sales & Marketing

Posted on: Wednesday, 21 March 2007, 12:00 CDT

Gordian Health Solutions today announced the addition of Rhonda Willingham to its senior management team in the role of senior vice president, sales and marketing. In this capacity, Willingham is responsible for the overall sales management of Gordian. She will lead and direct the sales and marketing activities of the company, including identifying new market opportunities and overseeing the expanding sales division.

Prior to joining Gordian, Willingham most recently served as vice president of sales for CorSolutions Medical, Inc., a leading disease management firm that was acquired by Matria Healthcare in 2006. She was with CorSolutions for ten years, and was responsible for the development and marketing of the company's employer and channel market penetration strategy. Before joining CorSolutions, she spent eight years with Coram Healthcare, a provider of home infusion-therapy services. Among other roles, Willingham served as regional manager of managed care, responsible for building long-term relationships with managed care companies, hospital systems and physician groups.

"We are thrilled that Rhonda, a true veteran of the health care sales arena, has joined Gordian's management team," said Phillip D. Suiter, president and chief executive officer of Gordian. "She brings to Gordian nearly 20 years of proven sales experience in the health care services sector, along with a strategic, creative outlook that will benefit the company and our partners. We look forward to working with her to further Gordian's goal of providing innovative solutions for our customers."

Willingham said, "Joining Gordian was the perfect match for me, and I am honored to be part of the Gordian team. I am impressed with the quality of services being offered to customers across the country, and am very optimistic about Gordian's vision and growth plans for the future."

Willingham received her bachelor of science in nursing from the University of Florida. She has been involved in a number of professional organizations during her career, including the Institute for Health and Productivity Management, the Disease Management Association of America, the Health Insurance Association of America and Women Health Care Executives.

About Gordian Health Solutions, Inc.

Gordian is a national population health management company based in Nashville, Tennessee. The company offers a comprehensive suite of products and services, such as population health risk analysis, telephonic lifestyle and chronic condition coaching, online products, health education hotlines, onsite health education and fitness center management. Gordian works with employers, health plans and government entities to identify, control and manage health risk factors and their associated costs. Through targeted and tailored programs, and sophisticated informatics and reporting capabilities, Gordian works with clients to measure program progress and cost savings. The company is a wholly owned subsidiary of BlueCross BlueShield of Tennessee. For more information about Gordian Health Solutions, visit www.gordian-health.com.

Source: Business Wire

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