BodyMedia & Apex Fitness Announce the Bodybugg(TM) Display for Health Clubs to Help Members ‘Learn Their Burn’
SAN FRANCISCO, March 28 /PRNewswire/ — BodyMedia, Inc., the pioneer of metabolic assessment and behavioral therapy technologies and Apex Fitness Group, announced today they have launched the bodybugg(TM) display, the newest advancement to the bodybugg(TM) Calorie Management System, at the International Health, Racquet and Sportsclub Association (IHRSA) 26th Annual International Convention & Trade Show in San Francisco. Ideally suited for health club members focused on weight management, the bodybugg(TM) display shows up-to-the minute health metrics from the bodybugg(TM) armband such as calories burned, duration of physical activity and steps, and can be worn as a watch or clipped to clothing, making this essential data constantly accessible.
“The new display device takes the bodybugg(TM) weight control program to the next level,” said Neal Spruce, founder of Apex Fitness Group and creator of the bodybugg(TM) fitness and weight control program. “This new accessory gives the weight loss participant the ability to always compare their ‘burn’ with their calorie intake no matter where they are, which is extremely motivational for increasing daily and long-term weight loss success.”
Currently, 75 percent of health club members enroll in health clubs because of weight management needs. Having a system that accurately and continuously measures total energy expenditure is a critical component of fitness professionals’ ability to keep members motivated to reach their weight loss goals.
BodyMedia also announced the recent results from a study published in The American Journal of Clinical Nutrition confirming that the SenseWear(R) armband, the technology on which the bodybugg(TM) armband is based, is an accurate metabolic monitoring device for individuals in a free-living environment. The study compares SenseWear(R) to the doubly labeled water method, considered the gold standard in measuring energy expenditure (EE), finding that the SenseWear(R) armband offers similar accuracy.
“These study results are yet another addition to the substantial body of clinical evidence that point to the benefits of our technology as an accurate and effective weight and disease management tool,” said Dr. Donna Wolf, manager of clinical research at BodyMedia. “The SenseWear(R) Body Monitoring System and bodybugg(TM) Calorie Management System are the only devices of their kind that help healthcare and fitness professionals address the behavior modification needs of the millions of people who suffer from health conditions such as diabetes and CVD due to their excess weight and sedentary lifestyle habits.”
About BodyMedia, Inc.
Headquartered in Pittsburgh, Pennsylvania, BodyMedia provides healthcare professionals with advanced metabolic assessment and behavioral therapy solutions for the treatment of obesity, diabetes and CVD. BodyMedia’s patented body monitoring solutions track the daily activities of patients and process and transmit highly accurate health metrics including calories burned, activity levels, sleep state, and other important metabolic and lifestyle information. By increasing self-awareness among patients, particularly persons living with diabetes and obesity, BodyMedia’s SenseWear(R) and bodybugg(TM) Calorie Management System product lines enables health practitioners to promote behavioral change and healthier lifestyles. For more information on the SenseWear(R) Body Monitoring System, visit our website at http://www.bodymedia.com/.
Media Contact: Helen Hunt GCI Group for BodyMedia (310) 526-5503 hhunt@gcigroup.com Deborah Bedosky Communications Manager BodyMedia, Inc (412) 288-9901 dbedosky@bodymedia.com
BodyMedia, Inc.
CONTACT: Helen Hunt of GCI Group, +1-310-526-5503, hhunt@gcigroup.com,for BodyMedia, Inc.; or Deborah Bedosky, Communications Manager of BodyMedia,Inc., +1-412-288-9901, dbedosky@bodymedia.com
Web site: http://www.bodymedia.com/