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Purified Skincare Launches Sensitive Skin Care Range

Posted on: Friday, 30 March 2007, 15:00 CDT

Purified Skincare has launched the first high performance adult sensitive skin care line that gives consumers the ability to "fine tune" a treatment regimen to their unique needs.

The treatment line currently includes 47 SKU's categorized by: adult acne, dry skin, anti-aging, calming, discoloration and ultra-gentle. Products are available through the company's website.

Two years in development, the Purified Skincare treatment line targets the special concerns of adults with sensitive skin - skin barrier repair, currently active conditions, and anti-aging. The treatments do not include many ingredients that cause adverse effects on sensitive skin such as nut oils, parabens, lanolin, dyes, fragrance, formaldehyde releasers, or preservatives that are common irritants.

Lisa Bouvais, founder of Purified Skincare, said: "First I wanted each treatment to be formulated as dermatologist recommend ideal for sensitive skin - with minimum ingredients to ensure maximum tolerance yet includes key ingredients in significantly effective percentages based on published independent clinical studies and peer reviewed medical journal publications.

"Second, because many sensitive skin sufferers have problems with specific ingredients, I wanted them to have more control when selecting their products. We achieve that by giving them greater ability to include ingredients that work well for them, while excluding the ingredients that don't work for them."

Source: Datamonitor

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