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InfoCommerce Group Launches Conference for Health Content Providers

Posted on: Thursday, 5 April 2007, 12:00 CDT

To help health content providers identify and access new markets, InfoCommerce Group is inaugurating an add-on to its annual flagship conference. Health Content07 will be held September 24, 2007 at the Park Hyatt, Philadelphia, PA and is being co-produced with GrandView Insight Inc.

The conference will present five pivotal industry forces from a content-centric view: consumer activism, evidence-based medicine, e-detailing and translational science, health portals and quality metrics. Representatives from the full range of publishing initiatives in each of these areas will illustrate how, together, both business and consumer health content providers can exploit each of these areas to best advantage. Each session will address how these trends will shape the need for specialized content over time and identify emerging opportunities for health content producers

"The noise to signal levels on healthcare is deafening," said Russell Perkins, Founder and Managing Director of InfoCommerce Group. "Health Content 07 will focus on the trends most relevant to health content providers, show them how to plug into the opportunities these trends are creating, and help them build relationships that will enable them to move faster and build stronger product offerings."

"Large traditional publishers have mountains of authoritative content that can be leveraged for new audiences," said Janice McCallum, President, GrandView Insight Inc. "To ramp up quickly to meet the growing demand for health care information, traditional publishers understand they need to partner with (or buy) the born-digital companies that can deliver content in the ways that doctors/health practitioners and consumers/patients find convenient. Health Content07 will provide the "marketplace" where everyone from tech-oriented point-of-care information providers to medical research publishers to consumer web site producers will meet, discuss the most lucrative content opportunities that are driving the industry today, and identify the best options for collaboration."

Health Content07 will be the lead-in event for InfoCommerce 2007 now in its 15th year and being held September 25-26, 2007 at the Park Hyatt, Philadelphia, PA. For more information on Health Content07 visit http://www.infocommercegroup.com/healthcontent/. For more information on InfoCommerce 2007 visit http://www.infocommercegroup.com/conference/.

ABOUT INFOCOMMERCE GROUP INC.

InfoCommerce Group provides consulting and research to its clients -- publishers of commercial databases from nearly 30 companies in seven countries. It produces publications and research reports, the annual InfoCommerce Conference and the Models of Excellence awards and identifies opportunities and coordinates investments in early-stage database content companies. For more information please visit http://www.infocommercegroup.com, or call (610) 505-9189.

ABOUT GRANDVIEW INSIGHT INC.

GrandView Insight Inc. combines expertise in research methodologies, marketing, and understanding of the B2B and STM publishing sectors to offer practical and actionable studies that help optimize strategic investments in product development and marketing. GrandView works with publishers of specialized content to deliver a deep understanding of their customer base so that product development and marketing executives can plan and deliver information products that are tuned to the needs of their most important customer segments. For more information please visit http://www.grandviewinsight.com or call (781) 356-1766.

Source: Business Wire

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