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My Gym Children's Fitness Center Sets Course to Get Kids Active and Committed to Health and Fitness

Posted on: Wednesday, 18 April 2007, 15:00 CDT

As part of its continuing battle against the ever growing problem of childhood obesity, My Gym Children's Fitness Centers will once again challenge America's youth -- and their parents -- to discover the benefits, fun and excitement of a lifelong commitment to health and fitness.

Dubbed the "Kids For Fitness Challenge," the 30-minute workout routine challenges kids with age-appropriate exercise routines designed to develop strength, balance, coordination, fine and gross motor proficiency, agility, flexibility and social skills, along with cardiovascular and strength training -- all in a motivating atmosphere of fun and hard work. Since proper nutrition is as important as frequent exercise in becoming and staying healthy, participants in the "Challenge" (and their friends and families) will also receive pointers on healthful eating and ways to make exercise fun.

"We try to emphasize the importance of adding physical fitness into children's daily routines," said Matt Hendison, chief officer, marketing and entertainment for My Gym.

Beginning Monday, April 30, 2007, kids and parents are invited to visit My Gym locations where they can pick up important information on proper nutrition and exercise, and sign up for the second annual "Kids For Fitness Challenge," scheduled for Friday, May 4, 2007. In addition to challenging kids to get up and get active, the May 4th event will also raise funds for the My Gym Challenged America Foundation, a nonprofit organization committed to improving the lives of children who are physically challenged, cognitively delayed, underprivileged, at-risk or suffering economic difficulties.

Every participant in the "Kids for Fitness Challenge" will be encouraged to sign-up friends and family as sponsors for their challenge, to meet the optional $5.00 fee and hopefully exceed that amount for an even larger donation. As the kids jump, play and exercise, they'll not only demonstrate the importance of being active and staying healthy, they will also show that even kids can make a difference by raising money for children in need through the My Gym Challenged America Foundation. This year's fundraising goal is $50,000.

Source: Business Wire

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