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iVillage Partners With Revolution Health to Give Millions of Women Tools to Assess Their Family's Most Prevalent Health Risks

Posted on: Thursday, 19 April 2007, 09:00 CDT

NEW YORK and WASHINGTON, April 19 /PRNewswire/ -- iVillage Total Health, the consumer health destination for women from iVillage, a division of NBC Universal, today announced a partnership with Revolution Health, a leading consumer-centric health company, to offer innovative tools that will enable women to manage their health and the health of their families more effectively by assessing their risk for diseases including diabetes, stroke and heart disease.

"The task of managing the health and well being of every family tends to go to the female head of the household -- and that's after juggling parenting and career responsibilities," said Deborah Fine, president of iVillage. "Through our partnership with Revolution Health, we will help women effectively and credibly manage, with state-of-the-art technology and first- to-market tools, their health of the health of their families. We're excited about the preventative impact we will have together as a result of our partnership."

As part of the partnership, iVillage Total Health will be the first to offer Revolution Health's KnowYourRisk(TM) Quick Assessment tool, which is scheduled to debut on health.ivillage.com in June. KnowYourRisk will allow women to measure the cumulative risk for type II diabetes, stroke and heart disease in the next five years for every family member. After inputting gender, age, ethnicity and other risk factors, the user will get results in a clear and easy-to-understand report, including steps to take to reduce those risks.

Revolution Health will also provide iVillage Total Health's 16 million female users access to its "health history" tool, which will ask women for a detailed personal and family medical history along with current symptoms and immunization status. It will then analyze the information and suggest customized strategies for illness prevention and health promotion, including possible issues as well as screening and diagnostic tests for users to discuss with their health care provider.

"It's our core belief that consumers need to be more empowered when it comes to their health and health care," said Steve Case, chairman and CEO of Revolution Health. "By partnering with iVillage we are able to put innovative tools and services directly in the hands of millions of women -- many of whom are the Chief Health Officers of their families -- enabling them to take action to live better."

In addition to the shared tools, iVillage Total Health will also work with Revolution Health to promote its insurance marketplace, a service that enables consumers to easily browse and compare health insurance products, including costs and benefits, on its site. The insurance marketplace will put users directly in touch with licensed insurance brokers to assist in the purchase of health insurance.

iVillage's commitment to women's health stems from a decade of experience as the place where millions of women seek unique content, advice and support on everything from fertility to fitness. iVillage Total Health launched as the brand's consumer health arm in January of 2007, combining iVillage's existing assets with the credibility of GE Healthcare and the resources of NBC Universal (iVillage's parent company), to offer trusted health information from a woman's perspective. The destination features medical research and development news; personalized tools such as a Pregnancy Calendar with 3-D sonogram images and Symptom Solver; interactive quizzes; 14 condition centers on topics from Heart to Asthma; and one of the largest health video libraries on the web. Women will also find a robust community of trusted experts and peers providing each other with the complete daily insight needed to keep their families healthy.

About iVillage Inc.

iVillage Inc., a division of NBC Universal, is the first and largest media company dedicated exclusively to connecting women at every stage of their lives. Ranked the #1 online destination for women with 16 million unique visitors (comScore MediaMetrix), iVillage.com offers an authentic community infused with compelling content from experts on health, parenting, pregnancy, beauty, style, fitness, relationships, food and entertainment. The site's interactive features include thousands of message boards and a wide variety of social networking tools, allowing women around the world to connect, share ideas, and seek advice and support about everything from fertility to fashion.

Established in 1995, iVillage's brand extensions include iVillage UK, iVillage Total Health and owned sites Astrology.com, GardenWeb and gURL.com, in addition to the Newborn Channel. The company, acquired by NBC Universal in May 2006, is based in New York.

About Revolution Health Group LLC

Revolution Health Group LLC ("Revolution Health Group") was founded in March 2005 by Steve Case to create products and services that empower people by putting them at the center of the health system. Revolution Health Group's other founding investors and board members include Colin Powell, Carly Fiorina, Jim Barksdale, Frank Raines, Steve Wiggins, Miles Gilburne, John Delaney, Jeff Zients and David Golden. The company is based in Washington, D.C.

Revolution Health Group LLC

CONTACT: Jane Lehman of NBC Universal, +1-212-600-7838,jane.lehman@nbcuni.com ; or Brad Burns of Revolution Health, +1-202-292-2410,brad.burns@revolution.com

Web site: http://www.revolutionhealth.com/http://health.ivillage.com/

Source: PRNewswire

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