• E-mail
• Print
• Comment
• Font Size
• Digg
• del.icio.us
• Discuss article

AVEENO(R) Unveils National Beautification Initiative to Inspire Discovery of Natural Beauty in Communities and Parks Across the U.S.

Posted on: Friday, 20 April 2007, 09:00 CDT

SKILLMAN, N.J., April 20 /PRNewswire/ -- To help inspire women to discover natural beauty in themselves as well as in their everyday lives and communities, the AVEENO(R) Brand launches a nationwide campaign, "AVEENO(R) Inspires," to beautify, revitalize and re-invigorate community gardens, parks, trails and other natural environments across America. In conjunction with Organic Gardening magazine, AVEENO(R) kicks-off this yearlong effort with its nationwide garden beautification program, "AVEENO(R) Inspires: Active Gardens," to renew community gardens and shared surroundings from coast to coast.

AVEENO(R) Inspires: Active Gardens:

"AVEENO(R) Inspires: Active Gardens" will launch Friday, April 20th at the Dias y Flores Garden on the Lower East Side of Manhattan. For years, Dias y Flores ("Days and Flowers") has offered local residents a tranquil and shaded garden by serving as a nurturing environment for the diverse neighborhood. Like many community gardens nationwide, Dias y Flores has provided its neighbors a respite and now is in need of a boost of its own.

AVEENO(R) has joined forces with Organic Gardening to refresh those community gardens in need of a facelift. The revitalization will include rainwater-harvesting cisterns and nutrient-rich plants that will enable community gardeners to conserve water while educating their neighbors on the invaluable benefits of urban green spaces to the community as a whole.

"Many of the community gardens we plan to beautify are located in abandoned lots, which rarely have water available on-site," says Randy Frank Leeds, Publisher of Organic Gardening. "With these new cisterns and beautiful, nourishing plants AVEENO(R) is providing, the community gardeners will not only have a more beautiful garden, but healthier soil, plants and better access to water, as well as a more environmentally friendly way to access water."

"The AVEENO(R) woman takes charge of her own beauty, as well as of the beauty in her shared surroundings," says Alissa Hsu Lynch, AVEENO(R) Group Product Director. "With 64% of women interested in giving back to their communities, and beautification ranking among the top 10 ways to give back, AVEENO(R) is committed to empowering women to help keep our Earth healthy and beautiful."

At the unveiling of the new Dias y Flores Garden, members of the community will learn the secrets to successful gardening from Organic Gardening Editor in Chief Scott Meyer. Some of these tips include:

-- Water your garden in the morning to ensure that your plants are hydrated all day. -- Water plants on the soil around the base rather than sprinkling it on the leaves. This gets it right to the roots so there's no waste, and it protects plants from ugly fungal diseases, which thrive on damp foliage. -- Add compost to the soil whenever you plant. Compost fertilizes and holds moisture in the soil until plants' roots are ready to absorb it. -- Spread a layer of organic mulch on top of bare soil. Mulch, such as shredded leaves, straw, or pine bark, is the ultimate labor saver, because it blocks weeds from sprouting, conserves moisture in the soil, and adds valuable organic matter as it decomposes. -- Include a wide variety of flowers and herbs in your garden. Colorful and fragrant plants not only delight your senses, they attract pollinators and the beneficial insects (like ladybugs) that prey on pests.

Just as gardeners collaborate with nature to harness the deluge and survive the drought, AVEENO(R) relies on Mother Nature to provide key ACTIVE NATURALS(TM) ingredients such as shitake, lavender, chamomile, soy and feverfew to deliver effective skincare results. These nutrient-rich plants will be a part of each of the revitalized community gardens.

The AVEENO(R) Brand's ongoing dedication to Mother Nature's green spaces began last year with the refurbishment of the Daly Avenue Community Garden in the Bronx, and continues for the rest of the year across the United States with the restoration of community gardens in New Brunswick, N.J., Dallas, Portland, Gaylord, MI and Atlanta.

AVEENO(R) Inspires: Beautiful Parks

The program expands this summer with "AVEENO(R) Inspires: Beautiful Parks," an effort to Inspire Natural Beauty in the Nation's most precious parks, including the Golden Gate Park, Rocky Mountain Trail Divide and the Philadelphia Fairmont Park Network. AVEENO(R) will restore and beautify trails within each of these beloved National parks and will provide park visitors with green living tips to encourage them to make a difference and to discover the natural beauty in themselves.

AVEENO(R) Inspires: a NEW Orleans

AVEENO(R) continues this nationwide beautification initiative with "AVEENO(R) Inspires: a NEW Orleans," part of the Discovery Network's new TV show, ReNew Orleans, for which AVEENO(R) will create a community garden in Mid-City for the benefit of local gardeners and the surrounding neighborhood.

AVEENO(R) Celebrates Earth Day 2007:

The Earth is our home. We all want to keep it healthy and beautiful. That's why AVEENO(R) is proud to sponsor events and community programs that encourage you to get involved and to make a difference. We understand that every individual can have an impact on the world around us. What better day than Earth Day to get involved in honoring the planet on which we live? To celebrate, AVEENO(R) has partnered with a host of sponsors to bring you events that will educate, involve and most of all, inspire you to discover the natural beauty in your world.

About AVEENO(R):

AVEENO(R), one of the brands of the Johnson & Johnson Consumer Products Company, is the leader in ACTIVE NATURALS(R), harnessing the power of natural ingredients like oatmeal, soy and feverfew to improve the healthy look and beauty of skin. Recommended by dermatologists and pediatricians for over 60 years, AVEENO(R) is committed to identifying new natural technologies and developing breakthrough product formulations many of which are clinically proven to deliver various skincare benefits. The AVEENO(R) line includes skincare products for face, body, baby, lip, sun protection and itch relief. For more information about the AVEENO(R) brand and its product offerings, visit: http://www.aveeno.com/.

About Rodale:

Rodale Inc. is the authoritative source for trusted content in health, fitness and wellness around the world, reaching more than 40 million people each month through its magazine titles. The company publishes some of the best-known health and wellness lifestyle magazines, including Men's Health, Prevention, Women's Health, Runner's World, Bicycling, Backpacker, Running Times and Organic Gardening, and is also the largest independent book publisher in America with an expanding stable of best-selling titles, including Al Gore's An Inconvenient Truth and The South Beach Diet. Rodale's broad range of media platforms also includes video and extensive Web sites. The company is a leader in direct response marketing and has more than 25 million active customers in its database. http://www.rodale.com/.

AVEENO

CONTACT: Ruby Polatin of Ogilvy Public Relations Worldwide, for AVEENO,+1-212-880-5208, Ruby.polatin@ogilvypr.com; or Monica Hunter of Johnson &Johnson Consumer Products Company, +1-908-904-3198, mhunter5@cpcus.jnj.com

Web site: http://www.aveeno.com/http://www.rodale.com/

Source: PRNewswire

More News in this Category