Gain Insight into the Obesity Epidemic in the U.S. And Its Far-Reaching Consequences on Consumer Health Influencing Weight Control Product Manufacturing

Research and Markets (http://www.researchandmarkets.com/reports/c55114) has announced the addition of Weight Control Products in the United States to their offering

The U.S. weight control products market, defined for this report as liquid/powder weight control drinks and candy/tablet diet aids, experienced substantial declines between 2002 and 2005, and while 2006 signifies a slight turnaround in sales, the market remains shaky.

This report takes a comprehensive look at weight loss products, including:

– How the obesity epidemic in the U.S. and its far-reaching consequences on consumer health are influencing weight control product manufacturing.

– The nature of various challenges facing the market, including FDA and FTC scrutiny, consumer-based personal injury lawsuits, competition from weight loss programs such as Jenny Craig and Weight Watchers, and how these pose direct threats to the industry.

– How public perception of weight control products can best be guided by an attentive and knowledgeable sales environment within supply and retail channels.

– Competing more effectively through advertising that avoids questionable yet widely used devices, such as consumer/professional testimonials, before/after photos, and peppering ads with scientific jargon–none of which has reversed a declining market and may have contributed to weakness.

– The incidence of consumer dieting and use of OTC diet aids, as well as attitudes toward specific products, methods utilized for short-term weight loss, and careful attention to how ethnic consumers use and view these products.

Content Outline:

Scope and Themes

Definition

Abbreviations and terms

Abbreviations

Terms

Executive Summary

Snapshot of the market

Volatile sales environment

Preferred retailers for weight control product purchases

Diet and diet aid incidence and attitudes among consumers

What the future holds

Market Drivers

Obesity rate increases

Market trends

Vitamin/mineral-enhanced

Low glycemic index

Natural/exotic ingredients

Market Segmentation

Introduction

Supply Structure

Companies and brands

Advertising and Promotion

Ross Products

Other companies

Retail Distribution

Introduction

Mass merchandisers

Introduction

Summary of consumer survey highlights

Adult weight control

Dieting incidence

Reasons for controlling diet

Weight loss

Tracking fat and cholesterol

Weight maintenance

Blood sugar and blood pressure concerns

Heart disease

Teen weight control

Teen diet incidence

Cohort analysis

Diet incidence among cohorts

Reasons for controlling diet among cohorts

The Consumer–How They are Controlling Their Diet

Summary of consumer survey highlights

Types of non-prescription products used when dieting

Majority of respondents to not use OTC aids

Commercial weight loss centers

Preferred food among dieters

Sugar-free and low-calorie

Lower-in

Use of liquid/powder weight control drinks

Attitudes towards liquid/powder weight control drinks

Attitudes towards diet pills

Preferred methods for short-term weight loss

Attitudes towards bariatric surgery

The Ethnic Consumer

Summary of consumer survey highlights

Dieting incidence among ethnic respondents

Reasons for controlling diet among ethnic respondents

Types of non-prescription products ethnicities use when dieting

Preferred food among ethnic dieters

Ethnic attitudes towards diet pills

Preferred methods for short-term weight loss among ethnicities

Future and Forecast

Future trends

Obesity rate continues to rise

Female population grows

Ethnic population set to increase

Orlistat will clearly boost market

Benefit bundling

Further scrutiny by government agencies

Bariatric surgery becomes more popular

Market forecast

Weight control products

Forecast factors

Appendix: Trade Associations

Appendix: New Product Developments

Target Corporation: Ultra Diet Aid

Generix Laboratories: Leptopril

Unilever Bestfoods: Slim Fast High Protein

Vitasoy USA: Nutrifull Meal Replacement Beverage

Carb for Life: Carb for Life RTD Juice Drink

Appendix: Simmons cohorts

Companies Mentioned:

– Atkins Nutritional

– Cytodyne Technologies

– Metabolife International, Inc.

– MuscleTech Research and Development

– Novartis

– Nutramerica Corp.

– Ross Products

– Slim-Fast Foods Co.

– The Carter Reed Co.

For more information visit http://www.researchandmarkets.com/reports/c55114