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Cuts Fitness For Men & Perigee Launch Fitness Book for ''Regular Guys''

Posted on: Monday, 30 April 2007, 09:00 CDT

Men of all ages, shapes, and fitness levels are discovering the power of taking control of their bodies and their health, with the help of Cuts Fitness For Men, the world's fastest growing men's fitness franchise. Cuts currently has franchise locations in 32 states and five countries around the world and was named one of Entrepreneur Magazine's Top 20 New Franchises. Developed by top fitness professional John Gennaro to address the specific health and fitness goals of "Regular Guys" in their thirties, forties, and beyond, the Cuts program delivers fast and lasting results.

On May 1, Cuts provides men with a user-friendly and information-packed guide, CUTS FITNESS FOR MEN: The Ultimate 30-Minute Workout (Perigee Trade Paperback Original; May 1, 2007; $17.95). The book was written by John Gennaro, noted fitness writer Myatt Murphy and Steven Haase, the former founder of Princeton Learning Systems. The book foreword was written by Dr. Mehmet Oz, bestselling author of You: On A Diet.

After following the success of Curves, the largest women's fitness franchise in the world, Gennaro tailored the 30-minute workout plan to better suit men who don't have the time or desire to exercise in traditional gyms. CUTS FITNESS FOR MEN delivers the proven Body Cuts workout--a 30-minute, full-body circuit-training workout designed to firm muscles, increase energy and endurance, and reduce body fat and inches.

"The majority of men don't identify with the current covers of health and fitness publications," added Steven Haase, Managing Director of Cuts Fitness For Men. "Through this book, our goal is to reach the millions of "Regular Guys" who have been left out in the cold when it comes to fitness."

This versatile handbook features:

- The 30 Minute Body Cuts Program--In the Gym, At Home & On the Road

- Cardio and Strength Training that is Quick, Easy, and Safe for Men of All Ages

- A Guide For Men To "Turn Back Time"

- A Review Of the Five Goals Every Man Should Have And How To Achieve These Goals

- A Head To Toe Stretching Plan

- A Guide For Weight Loss, Lean Muscle, and Reducing Body Fat

Though the book is aimed at men, Gennaro feels confident that, "wives will be buying it for their husbands, and girlfriends will be buying it for their boyfriends."

Complete with health, eating, and lifestyle advice and illustrated with more than one hundred photographs, CUTS FITNESS FOR MEN is the ultimate guide for Regular Guys to get and stay in shape.

For further information on CUTS FITNESS FOR MEN or to arrange an interview with the authors, please contact Steven Haase at (609) 532-9356 or steven.haase@cutsfitness.com, Leslie Schwartz at (212) 366-2325 or Leslie.Schwartz@us.penguingroup.com or Michele Langley at (212) 366-2153 or Michele.Langley@us.penguingroup.com.

About the Authors:

John Gennaro is the president and founder of Cuts Fitness For Men and has more than 25 years of experience in the health and fitness industry. He is the former creator of Abs On Air, as well as other fitness products -- selling more than five million units via cable infomercials. Myatt Murphy has written books with Gunnar Petersen, Men's Health, and others. Steven Haase is the Managing Director of Cuts Fitness For Men and formerly the founder of Princeton Learning Systems, a pioneer of online education. Visit the Cuts website at www.cutsfitness.com

CUTS FITNESS FOR MEN: The Ultimate 30-Minute Workout By John Gennaro with Myatt Murphy and Steven Haase Foreword by Mehmet C. Oz, M.D. Perigee Books; May 1, 2007; $17.95 978-0-399-53341-9; 0-399-53341-9

Penguin Group (USA) Inc. is the U.S. member of the internationally renowned Penguin Group. Penguin Group (USA) is one of the leading U.S. adult and children's trade book publishers, owning a wide range of imprints and trademarks, including Berkley Books, Dutton, Frederick Warne, G.P. Putnam's Sons, Grosset & Dunlap, New American Library, Penguin, Philomel, Riverhead Books and Viking, among others. The Penguin Group is part of Pearson plc, the international media company.

Source: Business Wire

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