Wipe Your Poison Plant Worries Away This Summer

SKILLMAN, N.J., May 2 /PRNewswire/ — “Leaves of three, let them be.” According to this old rhyme, avoiding poison plants should be easy this summer. However, for the nearly 85 percent of the population that are susceptible to a reaction from poison ivy, oak or sumac, avoiding poison plant reactions is anything but!(1)

CORTAID(R), the leader in itch relief technology, has made treating poison plant exposure, the cause of the most common allergic reaction in the U.S, easy with the new CORTAID(R) Poison Ivy Care Toxin Removal Cloths. These individually wrapped, pre-moistened cloths quickly and effectively remove the urushiol, or the oil in poison plants that causes the allergic reaction, from the skin.

CORTAID(R) Poison Ivy Care Toxin Removal Cloths are specially designed for portability and ease of use so that outdoor enthusiasts – campers, hikers, travelers, and families that simply enjoy the great outdoors – can use them on the trail, at the campsite and in the garden. Each wrapped cloth, which is small enough to easily fit in a backpack, golf bag, purse, first aid kit, or even a back pocket, unfolds to an 8″ x 7″ wipe and works without water.

The patent-pending combination of ingredients and the structure of CORTAID(R) Poison Ivy Care Toxin Removal Cloths provide a technically advanced defense against the itchy outbreak. The unique alcohol-free cleansing formula is specially designed to encapsulate urushiol and prevent it from binding to the skin. The honeycombed structure of the removal cloth lifts the urushiol from the skin, wicking it away and trapping it in the cloth, cleansing the skin of urushiol.

To use CORTAID(R) Poison Ivy Care Toxin Removal Cloths, fully unfold the cloth and simply wipe skin that has been exposed to poison plants. Fold the cloth to use the other side, and then wipe skin again. The wipe can also be used to clean gear, tools, bikes, boots and other objects that have been exposed to urushiol.

CORTAID(R) Poison Ivy Care Toxin Removal Cloths are available at drug stores, food and mass merchandisers nationwide. Suggested retail price for a box of six wipes is $9.99. For more information, visit http://www.cortaid.com/.

ABOUT CORTAID(R)

CORTAID(R) Brand products are marketed by Johnson & Johnson Consumer Products Company, division of Johnson & Johnson Consumer Companies, Inc., which develops and markets baby care, wound care and skin care products that incorporate the latest innovations to address the needs of consumers and health care professionals. The portfolio includes heritage brands such as JOHNSON’S(R) Baby and BAND-AID(R) Brand as well as leading skin care brands such as AVEENO(R) and CLEAN & CLEAR(R).

(1) American Academy of Dermatology, Poison Ivy, Oak and Sumac, Public Resource Center, “Recognizing Poison Ivy” http://www.aad.org/public/Publications/pamphlets/Poison_IvyOakSumac.htm_

   Contact:   Joanna Young   RF|Binder Partners   (212) 994-7556   Joanna.young@rfbinder.com  

CORTAID(R)

CONTACT: Joanna Young, RF|Binder Partners, +1-212-994-7556,Joanna.young@rfbinder.com

Web site: http://www.cortaid.com/