Health Benefits Direct Announces Management Team Expansion
Health Benefits Direct Corporation (OTCBB: HBDT), a leading innovator in the direct marketing and distribution of a wide range of health and life insurance products to individuals, today announced the appointments of Pete Gries as Vice President of Information Technology and Derek Apanovitch as Vice President of Marketing. These new executive appointments will provide additional management depth as the company executes its ongoing growth and expansion efforts.
With over 10 years of business, operations, and information technology (IT) consulting experience, Mr. Gries will provide senior leadership for the strategic use of IT resources throughout the organization. Mr. Gries is responsible for supporting the technology initiatives for mission-critical business and administrative functions as well as implementing the company’s aggressive growth technology initiatives. He is a founding member of Realtime Data Bureau, LLC, which provides innovative data access technologies to the insurance and consumer information industries. At Realtime Data Bureau, he was the primary architect and program manager on the design and development of a progressive automated insurance underwriting software system. Mr. Gries holds a Bachelors of Science in Applied Mathematics from the University of Wisconsin at Oshkosh.
As Vice President of Marketing, Mr. Apanovitch’s primary responsibilities will be to develop a multi-channel, integrated marketing strategy and increase consumer awareness of the company. Mr. Apanovitch joins the company from Kaplan Higher Education, where he served as executive director of customer acquisition and retention. During his tenure with Kaplan, Mr. Apanovitch implemented new online lead generation strategies and increased conversion rates while reducing the effective cost per qualified lead. Mr. Apanovitch earned an MBA from the Kellogg School of Management at Northwestern University. He also holds a Juris Doctor and Bachelor of Arts from Duke University’s School of Law and the University of Pennsylvania, respectively.
“We are excited about the additions of Pete and Derek to our management team. As we proceed with our rapid business expansion, these new executive roles will be critical to the achievement of specific technology and marketing initiatives,” commented Charles A. Eissa, President and Chief Operating Officer of Health Benefits Direct. “To date, we have invested in ample capacity and organizational infrastructure, and now we are investing in the additional leadership we need to address our escalating growth opportunity.”
Pete Gries commented, “Health Benefits’ proprietary technology was a leading factor in my decision to join the company. The opportunity to work with an innovative company that is continually interested in expanding their technology platform was an ideal fit for my skill set.”
“I am enthusiastic about leveraging my experience in the online consumer market to expand Health Benefits’ already successful efforts,” stated Derek Apanovitch.
About Health Benefits Direct Corporation
Health Benefits Direct Corporation is an insurance agency that operates an interactive online marketplace and contact centers enabling consumers to shop for, compare, and purchase individual health and life insurance and related products for individuals and families. Health Benefits Direct’s sales platform combines its proprietary, integrated online technology and dialing application to connect consumers who express an interest in purchasing health or life insurance or related products with its knowledgeable, licensed agents housed in one of its contact center locations. www.hbdc.com or www.healthbenefitsdirect.com
Safe Harbor Statement
In addition to historical facts or statements of current condition, this press release contains forward-looking statements within the meaning of the “Safe Harbor” provisions of The Private Securities Litigation Reform Act of 1995, including statements regarding the company’s growth opportunity and IT and marketing initiatives. Forward-looking statements provide Health Benefits Direct’s current expectations or forecasts of future events. Actual events could differ materially from those reflected in these forward-looking statements, such as if Health Benefits Direct is unable to effectively implement its IT and marketing initiatives, capitalize on market and growth opportunities, or effectively execute its business strategy in general. Given these risks and uncertainties, any or all of these forward-looking statements may prove to be incorrect. Therefore, you should not rely on any such factors or forward-looking statements. Health Benefits Direct undertakes no obligation to update publicly any forward-looking statement.
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SOURCE: Health Benefits Direct Corporation