Manufacturers in the Low Fat Low Calorie Market Prefer to Position Their Products As Healthy Options to Avoid the Slimming Stigma
Posted on: Monday, 14 May 2007, 09:00 CDT
Research and Markets (http://www.researchandmarkets.com/reports/c56703) has announced the addition of "Slimming Foods in the United Kingdom 2006" to their offering.
Slimming is different to dieting. Put simply, dieting is based on choosing foods for optimum gradual weight loss, whereas slimming is centred on radically reducing calorie intake for rapid weight loss. As obesity rates soar in the UK, the slimming market has experienced mixed fortunes partly because of a lack of support from the health and medical community. Some commentators believe the market is out of step with contemporary attitudes towards healthy lifestyles, as many slimming products are based on restrictive eating regimes. Consequently, manufacturers in the growing £2 billion low fat low calorie market; prefer to position their products as healthy options to avoid the slimming stigma.
In this report we consider the hypothesis that "the slimming market could have a role to play in tackling obesity by kick-starting weight loss for the individual moving towards weight management and healthy eating. However, it is essential to engage health and medical organisations so that support for the market is evident.
Areas covered:
- Internal Market Environment
- Broader Market Environment
- Competitive Context
- Strengths and Weaknesses in the Market
- Market Value and Forecast
- Segment Performance
- Companies and Brands
- Brand Communication and Promotion
- Channels to Market
- Consumer 1 -- Usage
- The Consumer -- Usage: Detailed demographics
- The Consumer -- Attitudes: Detailed Demographics
- The Consumer -- Further Analysis -- Detailed Demographics
For more information visit http://www.researchandmarkets.com/reports/c56703
Source: Business Wire
Related Articles
- Traffic Light Labeling Helps Consumers Find Healthy Foods
- Mixx Sparks the Dialogue Between Marketers and Consumers With 'Sifter' to Provide Precise Feedback on Creative Content
- Marvell Unleashes Powerful New Applications Processor for Mass-Market Digital Consumer Devices
- According to In-Stat, Global Market for Consumer Telecommunication to Reach US$2 Trillion By 2012
- Airline Insurance Market Expected to Make First Loss Since 2000: Aon
- DAL International Announces September 1st Launch Date for Marketing the Balloon Weight Loss Procedure -- Will This Offer Turn the $46 Billion Weight Loss Industry Upside Down?
- McAfee Releases Market-Leading Consumer Identity Theft Protection in New Products Now Available for Download
- Stanford Business School Research: Bridging the Culture Chasm Helps Consumers Be Healthy, Wealthy, and Wise
- September 25th Is World Heart Day; Theme Is 'Healthy Weight, Healthy Shape'
- D&E(R) Ready to Trim Leaders' Market Shares in Weight Loss With Appress(R) Introduction
 |
 |
User Comments (0)
RSS Feeds