June 14, 2007
Nickelodeon Tween Stars Miranda Cosgrove, Lil J.J., Devon Werkheiser and The Naked Brothers Motivate Kids to Get Healthy and Pledge to Take The Let’s Just Play Go Healthy Challenge
NEW YORK, June 14 /PRNewswire/ -- Across the country, thousands of kids have been inspired by Let's Just Play Go Healthy Challengers Kenderick and April to pledge to work towards healthier lifestyles. Now Nickelodeon live action talent, such as Miranda Cosgrove of Drake & Josh; and star of the upcoming Nickelodeon television series iCarly; Devon Werkheiser of Ned's Declassified School Survival Guide; and Nat and Alex Wolff of The Naked Brothers Band have all pledged to "go healthy" and participate in Nickelodeon's and the Alliance for a Healthier Generation's Let's Just Play Go Healthy Challenge.
The TEENick talent will take the Go Healthy Challenge by staying active and eating healthy, in addition to regularly sharing with kids and their fans about their experience on a new web page added to http://www.nick.com/letsjustplay in the coming weeks.
"It's important for kids today to be aware of the health risks of eating a lot of junk food and not being active enough," said Cosgrove. "I play tennis, fence and ride my bike, but I know I could be doing more. Kenderick and April have inspired me so by taking the Challenge, I hope I can help motivate others to register and try to make this generation a healthier one."
The next installment of the Let's Just Play Go Healthy Challenge airs Sunday, June 24 at 8:30 p.m. ET/PT on Nickelodeon. Through Nickelodeon's Let's Just Play Go Healthy Challenge, developed to fight childhood obesity, in partnership with The Alliance for a Healthier Generation, a joint initiative between the American Heart Association and the William J. Clinton Foundation, the network is helping kids change the outcome of their generation and measuring their pledges to adopt healthier lifestyles by offering plans for better diet and exercise.
Episode three of the Let's Just Play Go Healthy Challenge features a guest appearance from Dallas Cowboys' Safety Roy Williams in this month's "Work out Like A Pro" segment. Williams, who teaches kids the importance of balance as relates to both exercise and lifestyle. He takes viewers through his balance strengthening exercises and teaching kids the importance of a balanced diet.
Following the theme of evaluation and moderation, this episode captures Kenderick as he continues to train for the Arkansas Kids' Triathlon, and participates in his first game of flag football. With the help of a special guest, Kenderick masters the art of throwing a spiral pass and learns the importance of hard work.
We also follow April as she continues training for her big volleyball tryouts, learns new exercises to help improve her volleyball skills and bravely takes on her first competitive volleyball game. In spite of her initial lack of confidence - and a few mistakes - April scores the winning point and learns that the road to success sometimes has bumps along the way and making mistakes is just part of the process.
The June 24 rotating storyline features Rebecca, a 12-year-old from Springfield, IL, who was inspired by the 2006 Let's Just Play Go Healthy Challenge and pledged to take it herself. Deciding it was time to get up and get active, Rebecca keeps moving by walking her dog, exercising while watching television and trying new activities with friends like kayaking. She has also challenged herself to eat better, and does so by moderating the amounts of food she eats and reading the nutritional labels.
Online at http://www.nick.com/letsjustplay, a more comprehensive registration page makes it easier than ever for kids to follow the Go Healthy Challenge program. Once kids register and click on the submit page, they can participate in a Go Healthy Challenge check up, and identify why they are taking the challenge. Once processed, Nick.com will send them a targeted health plan that works towards their personal goals.
About the Alliance for a Healthier Generation
The William J. Clinton Foundation and the American Heart Association partnered in May of 2005 to create a new generation of healthy Americans by addressing one of the nation's leading public health threats - childhood obesity. The goal of the Alliance is to stop the nationwide increase in childhood obesity by 2010, and to empower kids nationwide to make healthy lifestyle choices. The Alliance positively affects the places that can make a difference to a child's health: homes, schools, restaurants, doctor's offices and communities. For more information on the Alliance for a Healthier Generation, please visit: http://www.healthiergeneration.org/.
The Let's Just Play Go Healthy Challenge is Nickelodeon's initiative to model positive healthy behaviors, inspire kids to be leaders in making healthy choices, and measure their commitment to a healthy lifestyle.
Nickelodeon is currently in its fifth year of its award-winning pro-social initiative, "Let's Just Play." In November 2005, "Let's Just Play" entered into a partnership with the Alliance for a Healthier Generation to combat the spread of childhood obesity. Nickelodeon is using its multimedia platforms and the "Let's Just Play" campaign, working with the Boys and Girls Clubs of America and other partners, to reach millions of young people across the country and spread the message of the movement to create a healthier generation.
Nickelodeon has committed more than $30 million and 10% of its air to health and wellness messaging. For approximately three years, Nickelodeon has awarded almost $2.5 million in grants and through its "Let's Just Play Giveaway" to schools and after-school programs to help provide resources that will create and expand opportunities for physical play. For more information on Nickelodeon and the Let's Just Play campaign, visit http://www.nick.com/letsjustplay.
Nickelodeon, in its 28th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in almost 92 million households and has been the number-one- rated basic cable network for almost 12 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. .
CONTACT: Joanna Roses, +1-212-846-7326, Thamar Romero, +1-212-846-7491,both of Nickelodeon; Ben Yarrow of William J. Clinton Foundation,+1-212-348-0360, Meredith Isola of American Heart Association,+1-202-785-7925, both for Nickelodeon
Web site: http://www.nick.com/http://www.nick.com/letsjustplayhttp://www.healthiergeneration.org/