• E-mail
• Print
• Comment
• Font Size
• Digg
• del.icio.us
• Discuss article

A.D.A.M. Introduces New Family Health Guide

Posted on: Monday, 25 October 2004, 10:00 CDT

A.D.A.M., Inc. (Nasdaq: ADAM), announced today the launch of the first edition of the A.D.A.M. Family Health Guide, a powerful new component of its consumer-directed healthcare solution. This fully illustrated, full-color book, filled with important information on over 200 topics, provides an important tool for consumers wanting to take better control of their personal health care.

The Family Health Guide will be marketed to employers and health insurers who can distribute the book under their own label to their employees and plan members. The book features dozens of highlighted "key messages" uniquely imbedded within the book's contents, which can be customized by each organization for targeted messaging of specific programs and services they may wish to highlight.

The Family Health Guide will also be published under A.D.A.M.'s brand and is available directly from the company's website at www.adam.com/familyhealth, as well as certain retail outlets soon to be named.

Written by A.D.A.M.'s own medical staff, the Family Health Guide contains the latest medical information to help people make the best decisions about home health treatments, first aid, prevention, and when to seek a health professional.

The topics were carefully selected using a proprietary methodology to be the ones most likely to bring value to employers and health insurers. Among other sources, they were derived from:

-- the most frequent reasons people phone call centers,

-- the most frequent reasons people visit their doctors (or emergency departments),

-- the most common medications people take, and

-- A.D.A.M.'s in-depth experience with the reading habits of its millions of online visitors.

Consumers will benefit tremendously where they will find answers to such questions as, "Does chest pain mean a heart attack?" and "When should I contact my doctor about my child's fever?" In addition, the Family Health Guide features over 400 of A.D.A.M.'s award-winning illustrations, making it an eye-catching, memorable tool that will appeal to all levels of consumer health literacy.

"The Family Health Guide is an important product in our health and wellness portfolio. It serves as an integrated print component to drive utilization of our online health promotion programs, which together empower employees and plan members to manage health care," said Kevin Noland, A.D.A.M.'s President and COO. "Especially as health savings accounts become more commonplace, we believe the need for decision support tools such as this will be an increasingly important value-added service."

For information on volume pricing, customization options, and distribution opportunities, please call 1-800-408-2326 ext. 5032 or email sales@adamcorp.com.

About A.D.A.M., Inc.

For more than a decade, A.D.A.M.'s unique, visually engaging health content, decision support tools and educational products have been helping millions of people "get smart" about their health and wellness. With one of the largest consumer-oriented medical information libraries in the world, A.D.A.M. markets its solutions to leading healthcare and pharmaceutical organizations, government, employers, and educational institutions. To learn more about A.D.A.M., visit www.adam.com or call 1-800-408-ADAM.

Source: Business Wire

More News in this Category