December 25, 2014
Online dating one of fastest growing industries in the world
Anthony Volpe for redOrbit.com - Your Universe Online
The beginning of relationships can be tough.Everyone feels a little awkward, with both parties posturing to show only their most attractive parts while always striving to strike the delicate balance between appearing interested and, well, stalking. And as if this part of the process wasn’t already enough of a challenge, people still need to find and meet someone with a mutual interest.
Many hundreds of years ago, people mainly only found partners in their local villages. Then, in the 20th century, with the advent of automobile transportation, they progressed to nearby towns and cities. Over the next century, as communications and transportation options further increased, finding someone special in another state was in the realm of possibility.
But now, with the progression of global communications, you find a potential soulmate thousands of miles away. As a result, online dating became one of the early stars of the Internet, both in its ability to engage audiences and to establish real revenue streams from paying customers.
And now, looking overseas for a potential partner provides one more option for people looking for that special someone. This is how international dating sites have joined the ranks of many before them in the online dating world. While dominated by big name, mass audience sites like Match.com and eHarmony, a growing number of other sites, like AsianDate, are finding success targeting singles looking for something very specific.
Since 2008, the online dating industry has expanded at 3.5 percent a year--right through the recession--to become a $2.1 billion powerhouse. Analysts expect the growth to continue over the next five years.
And here's some further science. Of 19,000 couples married between 2005 and 2012, more than a third met through an online dating site, according to a study published in the May 2013, Proceedings of the National Academy of Sciences. Last December, more than 1 in 10 American adults visited dating sites, spending more than an hour a day there on average, according to market research company Nielsen. And many sites make it easy to get online and meet someone--even across the globe.
Changing demographics are a big part of what’s helping grow the industry. In 1970, just 28 percent of American adults were single; today, the share is 47 percent, according to the Census Bureau.
The rising numbers are also helping the stigma against online dating. In a poll last October by the Pew Research Center, just 21 percent of Internet users agreed with the statement “people who use online dating sites are desperate,” an 8-point drop from the last poll in 2005. The poll also found that 53% of all Internet users agree with the statement “online dating allows people to find a better match for themselves, because they can get to know a lot more people.”
With more sites popping up and user bases continuing to grow, it looks as though the online dating world is very much intact and positioned for immense growth. And, with newer players branching out overseas looking to truly bring options for international dating to their audience, they may just have a leg up on their domestic counterparts.
Anthony Volpe is the chief marketing officer for AsianDate, one of the leading international dating sites. AsianDate enables men to establish exciting relationships with women from Asia.