December 17, 2008

BK offers ‘flame-broiled seduction’

U.S. fast-food chain Burger King has made the jump from taste to scent with a fragrance marketed as the scent of seduction with a hint of flame-broiled meat.

Burger King said the scent for men, named Flame, is being sold at New York retailer Rickey's and on the Web site, the Boston Herald reported Wednesday.

The flame-broiled fragrance retails for $4 per bottle, the company said.