December 17, 2008
BK offers ‘flame-broiled seduction’
U.S. fast-food chain Burger King has made the jump from taste to scent with a fragrance marketed as
the scent of seduction with a hint of flame-broiled meat.
Burger King said the scent for men, named Flame, is being sold at New York retailer Rickey's and on the Web site http://www.firemeetsdesire.com, the Boston Herald reported Wednesday.
The flame-broiled fragrance retails for $4 per bottle, the company said.