December 17, 2008

BK offers ‘flame broiled seduction’

U.S. fast food chain Burger King has made the jump from taste to scent with a fragrance marketed as the scent of seduction with a hint of flame-broiled meat.

Burger King said the scent for men, named Flame, is being sold at New York retailer Rickey's and on Web site, the Boston Herald reported Wednesday.

The flame-broiled fragrance retails for $4 per bottle, the company said.