December 26, 2008

Mad Dog’s snow promo could bite back

A retailer in Canada's British Columbia province said a sales promotion he announced earlier could cost him tens of thousands of dollars.

Randy Mad Dog Bishop, owner of Mad Dog's Source for Sports with locations in the cities of Langley and Abbotsford, said he promised earlier in the season to refund any purchases made between Nov. 15 and Dec. 10 if more than 4.9 inches of snow fell on Vancouver International Airport during the Christmas holiday, The Province (Vancouver, British Columbia) reported Friday.

Bishop, who said he has run the same promotion for the past 10 years and has never had to pay refunds, said Thursday afternoon he was sweating a little bit due to the falling snow.

The Dog is freaking out, Bishop said Thursday. It could be hundreds of thousands of dollars.

He said an insurance policy would pay for most of the refunds, but more than $80,000 of the money would come from his own pocket.

I'm scared to call (Environment Canada for weather reports) but you can't worry about it too much. It is what it is -- it's nice to see snow on Christmas, Bishop said.