February 6, 2009
Pizza chain says cheese is aphrodisiac
In the run-up to Valentine's Day, Canada's largest pizza chain claims cheese is a natural aphrodisiac conducive to romance.
In a release from its Toronto headquarters, Pizza Pizza said it had commissioned experts to examine the properties of various pizza toppings regarding their ability to heighten passion.
Cheese contains phenylethylamine, or PEA, a natural amphetamine that the brain manufactures in response to the feelings of love, the release said.
In fact, cheese contains 10 times the levels of PEA normally found in chocolate.
Other romance-inducing toppings cited were olives, jalapenos and tomatoes, but they all paled beside cheese, the company said. No mention was made of the multiplying effects off all the ingredients.
The Pizza company also added information on how to set the mood for Valentine's day at it's pizzapizza.ca Web site.