February 11, 2009
Indian Cow Urine Soft Drink Poised For Release
Do you like soft drinks? Are you a very brave person? Then India's Hindu nationalist movement has the beverage for you: a brand new soft drink brewed from cow urine. Yes, cow urine.
The drink in the last stages of development by the Cow Protection Department of the Rashtriya Swayamsevak Sangh (RSS), India's largest Hindu nationalist group, says the creator.Om Prakash, leader of the department, notes that the drink, "gau jal", or "cow water," is going through laboratory tests and would be released "very soon, maybe by the end of this year".
"Don't worry, it won't smell like urine and will be tasty too," Prakash told The Times. "Its USP will be that it's going to be very healthy. It won't be like carbonated drinks and would be devoid of any toxins."
The beverage is the newest attempt by the RSS to purge India of western influence and publicize its theology of Hindutva, or Hindu-ness.
Hindus see cows as holy creatures and killing them is against the law in the majority of India. Cow feces is burned as a fuel and used as a disinfectant in villages, and cow urine and dung are sometimes eaten in rituals to "purify" Hindus.
In 2001, the RSS started endorsing cow urine as a cure for illnesses like liver disease, obesity and cancer.
The RSS often targets foreign business in India, like boycotting companies like Pepsi and Coca Cola.
The brands are popular in India, but have faced accusations that the drinks have high levels of pesticide.
Prakash said that his drink is mainly cow urine combined with medicinal herbs
He thinks this new drink will be competition with the American colas, even with their huge budgets. "We're going to give them good competition as our drink is good for mankind," Prakash said. "We may also think of exporting it."
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