February 26, 2009
Shirt strives to make men seem leaner
A British department store has announced its intention to stock a product similar to a girdle but with an unusual marketing twist -- it's designed for men.
A spokeswoman for retailer Selfridges said the store plans to begin stocking the
core precision undershirt, manufactured by Australian firm Equmen, in March, The Daily Telegraph reported Thursday.
It's a very tight-fitting T-shirt, so it's not like we're asking men to wear a bra. It's quite inoffensive, the spokeswoman said.
We've never stocked male control-wear before, so it will be a test. It may be that women will buy them for men, until men become more familiar with it.
The shirts are expected to retail for about $70 each.