April 17, 2009

Company pushes ‘pupperware’

A Chicago-based pet products company is promoting pupperware parties as a way to demonstrate its goods to animal lovers

Laura Macklin, sales and training director for Shure Pets, recently gave a 10-week-old puppy a spa treatment during a pupperware party in her home, the Chicago Sun-Times reports.

We put spritzer on her, brushed her all out, put paw balm on her paws and made her look really pretty, Macklin told the newspaper.

In addition to the spa products, guests at the party viewed canine and feline breath mints, collars and leashes we well as beds for cats and dogs.

Other products touted included organic catnip and a variety of shampoos and conditioners.