May 13, 2009

Tiny melon producer targets London

A Dutch produce company said it expects Pepquino melons, which are just over an inch in length, to become the newest dining fad in London.

Koppert Cress said the bite-size melons, which grow naturally in South America and are cultivated by the company in greenhouses, have been ordered by a handful of markets in London and across Britain but the majority of the melons are bound for restaurants, the Daily Mail reported Wednesday.

Demand for the melons has so far come from the restaurant and hotel trade. We're hoping to sell 50-100 boxes a week, said Anneke Cuppen, marketing manager for the company. We're very excited about the product. It is highly versatile and can be used in a variety of ways -- from salads to dessert.

The Pepquinos cost $15 for a box containing about 50 melons.