Mister Softee toughens up
Posted on: Saturday, 4 July 2009, 12:51 CDT
Mister Softee is getting tough with impersonators this July Fourth holiday -- the Christmas of the ice cream season,
one of the firm's U.S. owners said.
With 600 trucks in 15 states, the company, which has its headquarters in Pennsylvania, is taking legal action against competitors who illegally use Mr. Softee's name, logo or jingle, said James Conway, who owns the business with his cousin, John Conway.
The Conway family founded Mister Softee in 1956, the first truck rolling through Philadelphia to hand out green ice cream on St. Patrick's Day, The Philadelphia Inquirer reported Saturday.
Last month, the U.S. Marshal's Office in New York seized two ice cream trucks from owners ordered by a federal judge to stop operating as copy cats and to reimburse the Conways $20,000 in legal fees.
The Conways decided against asking for part of the profits collected by the impostors, Jeffrey Zucker, Mister Softee's lawyer, said.
Mister Softee is on the soft side,
Zucker said. They are not trying to put anyone out of business.
Source: United Press International
Related Articles
- Gourmet Chefs Cook Up Flavorful Summer Fun: Natural, Handmade Ice Creams and Sorbets Now at Kitchen Table Cooking School
- Clear Skies Solar Signs $1.7 Million Agreement to Provide Renewable Energy for California Dairy Farm
- Phoenix Business Owners to Open Third Dippin' Dots(R) Store
- Dippin' Dots Inventor to Visit Queen Creek Store
- Dippin' Dots Expands to Northeast Long Beach
- Identify the Opportunities for Growth and Product Development Within the US Frozen Desserts Market
- Slogging Toward Serenity
- Modest or Gourmet? A Yule Vote for Latter
- FOOD: Chocolate or Cheese ; Sweeth-Tooth or Savoury - What Makes Some Choose Chocolate and Others Choose Cheese? Chief Feature Writer Paul Groves Investigates
- What Can I Do About My Wrinkles?
 |
 |
User Comments (0)
RSS Feeds