July 19, 2009

Single seniors turning to online dating

More single senior Americans are looking for love online, experts say.

Online Dating Magazine editor Joe Tracy said the increase in seniors using their computers to find the right romantic partner follows increased marketing by online dating groups targeting the age demographic, The Washington Post reported Sunday.

They're seeing their sons and daughters use online dating and have success with it, Tracy said. And we've been seeing online dating services really target the senior citizens and baby-boomer market.

University of Washington sociologist Pepper Schwartz, who is studying relationships, said online dating services help expand seniors' potential dating prospects from local churches and senior centers.

Schwartz told the Post such additional dating options are vital to seniors' lives since their urge to find the perfect someone has not decreased with age.

Neither love, nor romance, nor adventure are the private property of the young, she said.