September 4, 2009

Fish product health claims ‘illegitimate’

Sweden's National Food Administration said a company's claims of health benefits from a fermented Baltic herring supplement are illegitimate.

Petra Bergkvist of the National Food Administration said Halsingland company Rebiotica's surstromming supplement has not been shown to have the advertised healing effects for upset stomachs, gastric catarrh and heartburn, The Local reported Friday.

The claims that have been made are illegitimate, Bergkvist told Sweden's Tidningarnas Telegrambyra news agency. It crosses the line for what can be said about food products.

Bergkvist said she has spoken with company officials and they agreed to reformulate the packaging and advertising claims about the fish product.