October 1, 2009

Tourism group drops WTF abbreviation

The Wisconsin Tourism Federation said it is changing its name to the Tourism Federation of Wisconsin to drop its common acronym, WTF.

The Sun Prairie-based organization said the switch was necessary to avoid associations between the organization and the popular Internet and text-messaging use of WTF, an abbreviation for a profane phrase expressing confusion, the Milwaukee Journal Sentinel reported Thursday.

We didn't want it to detract from our mission, TFW spokeswoman Julia Hertel said.

She said the organization voted to change the name in July but the decision was not made official on the TFW Web site, which still uses the URL www.witourismfederation.org, until recently.