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Obama Speaks in Prime-Time Infomercial

October 29, 2008

Democratic U.S. presidential hopeful Barack Obama takes his message of change to prime-time television Wednesday in a 30-minute infomercial.

Obama plans to make his case to be elected the next president of the United States to a national audience of millions, The New York Times reported.

Besides an address to the nation, the infomercial also will feature everyday voters and their concerns.

The piece will air from 8-8:30 p.m. EDT on CBS, NBC, Fox, Spanish-language Univision, the Los Angeles Times reported. ABC initially balked at the requested time slot, but later offered the Obama campaign the slot for slightly more than $1 million, a higher price than the other networks charged.

The infomercial also will be on BET and TV One, as well as MSNBC, the New York Times reported.

The Obama campaign declined ABC’s offer, the Los Angeles Times wrote, saying it “had already committed our resources” by the time network executives offered the time.

Republican John McCain’s campaign called the move excessive, with McCain noting reports Obama’s infomercial will delay the World Series on Fox by 15 minutes.

Fox executives said they, not the Obama campaign, asked Major League Baseball to back up the start of Wednesday’s game — from 8:20 to 8:35 p.m. — to make way for the infomercial.




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