Study Reveals Salt Lake City Residents Are Ready to LET IT OUT
SALT LAKE CITY, May 9 /PRNewswire-FirstCall/ — A local study released today found that more than two-thirds (68%) of Salt Lake City residents agree that people are too bottled up when it comes to their emotions. Furthermore, only 18 percent say they let their feelings out often, although 86 percent believe it is healthy to do so.
These local findings were part of a larger national study conducted by Kleenex(R) brand tissue and the polling firm Yankelovich, Inc. exploring Americans’ attitudes about letting it out, or expressing emotions more freely.
On Mother’s Day weekend, celebrate the woman who has lent her support and encouragement through so many let-it-out moments. The Kleenex(R) brand LET IT OUT Tour invites area residents to sit on the traveling blue couch with the Good Listener from its national advertising campaign and let mom know how much she means. Salt Lake City is the second stop on a nationwide tour designed to provide the support, inspiration and tools Americans need to release emotions.
Visitors to Hogle Zoo (2600 Sunnyside Ave) are encouraged to let it out on the blue couch about — or if they prefer, with — their moms this Saturday, May 12 from 9:30 a.m. to 3:30 p.m. Participants’ mom-honoring insights may be featured on LetItOut.com or in future Kleenex(R) commercials. Visitors can chat about anything they like and are encouraged to reflect upon their fondest memory of mom.
"The Kleenex brand holds a special place for millions of people because we’re there during life’s most vulnerable moments," says Matt Crum, director of North Atlantic Kleenex Brand Development. "Our study reveals that a majority of Salt Lake City residents feel better when they let it out, so we want to give them that chance. Mom will really know you care if you let it out publicly."
Following are key findings from the local study. For more results, details on the Kleenex brand LET IT OUT Tour, and to view and share LET IT OUT moments through words, video or photographs, visit http://www.letitout.com/.
Salt Lake City on 'Letting It Out' - Key Study Findings Why LET IT OUT?
Given Salt Lake City residents’ belief that releasing emotions is good for them, it’s surprising that 62 percent have not let it out in the last week.
-- Salt Lake City locals believe letting it out is good for their emotional (87%) and physical (85%) health. -- Perhaps this is why more than any other city surveyed, the residents of Salt Lake City like to let it out by exercising (47%) and enjoying the good weather (22%). -- Sixty percent report feeling better after letting it out. In fact, the top two emotions Salt Lake City residents experience after letting it out are "relief" (58%) and "at peace" (36%). -- The biggest cause for letting it out in Salt Lake City is pent-up frustrations (60%), the highest of any city surveyed. How Often is Too Often?
A mere 27 percent of Salt Lake City residents think people in their area let it out too often (the lowest among 11 cities surveyed). In contrast, nearly 8 in 10 (78%) New Yorkers agreed with the statement.
Where do Salt Lake City Residents LET IT OUT?
People in Salt Lake City most often (70% of the time) express emotions to their significant other. The second most-desired audience is friends (48%). Of the 11 cities surveyed, those from Salt Lake City were least likely to let it out at work (27%) or in public (16%).
About the Study
Results for the study entitled "Letting It Out in America: The Social Landscape for Expressing Emotions" were obtained through online interviews among a representative sample of American men and women over the age of 18. A total of 3,400 interviews (1,000 nationally; 2,400 in 12 cities) took place between Jan. 24 and Feb. 15, 2007. The margin of error for the national study is plus-or-minus 3.1%.
About Yankelovich, Inc.
The Segmentation Company (TSC), a division of Yankelovich, is a full-service custom research division conducting research for business, the media, associations, and government. It specializes in studies conducted for media release as well as in segmentation research, positioning studies, brand equity, and market sizing. Yankelovich, Inc. (http://www.yankelovich.com/) delivers measurable breakthroughs in marketing productivity for it clients. For more than 30 years, the Yankelovich MONITOR has tracked and forecasted consumer value and lifestyle trends. Yankelovich is headquartered in Chapel Hill, NC.
About Kleenex Facial Tissue
The world’s first and America’s best-selling facial tissue, the Kleenex brand is recognized by families in more than 150 countries. Invented in 1924, Kleenex tissues were initially marketed as a sanitary way to remove cold cream and makeup. Once advertising was shifted to emphasize the product’s use as a disposable handkerchief, however, sales soared. Always the innovative leader, Kleenex brand facial tissue has met the needs of consumers for more than 80 years with products that provide the comforting, reassuring touch to make things better.
About Kimberly-Clark
Kimberly-Clark is a leading global health and hygiene company with operations in 37 countries and product sales in more than 150. Kimberly- Clark and its well-known global brands are an indispensable part of life for people in more than 150 countries. Every day, 1.3 billion people — nearly a quarter of the world’s population — trust K-C’s brands and the solutions they provide to enhance their health, hygiene and well-being. With brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex and Depend, Kimberly-Clark holds the No. 1 or No. 2 share position in more than 80 countries. To keep up with the latest K-C news and to learn more about the company’s 135-year history of innovation, visit http://www.kimberly-clark.com/.
Kimberly-Clark
CONTACT: Ginny Brocker, +1-312-228-6823, ginny.brocker@ketchum.com, orKristin Neuckranz, +1-312-228-6866, kristin.neuckranz@ketchum.com, both ofKetchum for Kimberly-Clark
Web site: http://www.kimberly-clark.com/http://www.yankelovich.com/