October 15, 2011
Video Game Sales Down Again In September
Despite an increase in sales of new video games in September, overall sales of hardware and software decreased 6% from the same period in 2010, various media outlets reported Friday.
According to Brier Dudley of the Seattle Times, physical sales of games and home console systems dipped to $1.16 billion last month. However, Dudley reports that game sales actually increased 3% (to $630.2 million), and that a 9% decline in hardware and accessory sales (to $154.8 million) was the cause for the overall industry slide.
Ultimately, the figures could be an encouraging sign for an industry that experienced a 23% decrease in sales in August and a 26% drop in sales in July.
"The modest, but notable, improvement in software sales is expected to continue through the remainder of the year as the industry heads into the busy holiday season, when as much as half of game retail sales are rung up," said Alex Pham of the Los Angeles Times.
"The industry has suffered a prolonged sales slump this year amid a relatively weak slate of titles," added Bloomberg Businessweek's Cliff Edwards. "The biggest releases, including Redwood City, California-based Electronic Arts´ 'Battlefield 3' and Activision Blizzard Inc.´s 'Call of Duty: Modern Warfare 3,' are due through December and could turn 2011 sales into positive territory."
Microsoft soft 438,000 of their Xbox 360 game consoles, making it September's top selling hardware, Edwards reported. The PlayStation 3, produced and marketed by Sony, saw a 20% increase in sales.
Sales of Nintendo's 3DS handheld system increased by 10% to 260,000 while their Wii home console was down from 2010 (240,000 units compared to 254,000 units).
Sales figures were compiled by market research firm NPD Group.
The ten hottest selling games in the month of September, according to NPD, were: Madden NFL 12 (360, PS3, Wii, PS2, PSP), Gears of War 3 (360), Dead Island (360, PS3, PC), FIFA Soccer 12 (360, PS3, Wii, PS2, PSP, 3DS), NHL 12 (360, PS3), Deus Ex: Human Revolution (360, PS3, PC), Resistance 3 (PS3), Lego Star Wars III: The Clone Wars (Wii, NDS, 360, 3DS, PS3, PSP, PC), Call of Duty: Black Ops (360, PS3, NDS, Wii, PC), and Warhammer 40,000: Space Marine (360, PS3, PC).
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